One of my favorite blogs for authors and aspiring authors is “Between the Lines,” written by the agents at Books & Such Literary Management. The agents take turns writing about the publishing industry, so the content is always fresh and varied.
I enjoyed Janet Kobobel Grant’s post, “How to talk to your publisher about your marketing plan.” Her article is primarily directed to authors who have an agent and a contract with a royalty publishing house, but indie authors can adapt her suggestions.
Some of Janet’s key points:
Ask your publisher’s marketing department to send you a copy of your book’s marketing plan. List your questions (about the marketing plan) and run them by your agent. read more >