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Tips for Creating a Book Marketing Plan

One of my favorite blogs for authors and aspiring authors is “Between the Lines,” written by the agents at Books & Such Literary Management. The agents take turns writing about the publishing industry, so the content is always fresh and varied.

I enjoyed Janet Kobobel Grant’s post, “How to talk to your publisher about your marketing plan.” Her article is primarily directed to authors who have an agent and a contract with a royalty publishing house, but indie authors can adapt her suggestions.

Some of Janet’s key points:

Ask your publisher’s marketing department to send you a copy of your book’s marketing plan. List your questions (about the marketing plan) and run them by your agent.   read more >