4 Basic Local Link-Building Strategies

This is a guest post by Brian Taylor. If you would like to submit a guest article, please check out our guest post guidelines.


One of the most important parts of any SEO strategy is the building of local backlinks. Backlinks help show a search engine that your website is a trusted authority in your niche.

The better your local backlink catalog, the higher your search engine ranking will rise.

Here are four basic backlink-building strategies every webmaster should use in the quest to propel your site to the first page of all relevant local searches.

1. Get Your Local Search Engine Profiles Listed

The first order of business is to make sure that your website has been registered and listed with all the major local search engines. This is the case whether you’re running an ecommerce website, building a local resource website or building a blog readership and it is especially important if your site is newer. Submitting your website manually to relevant search engines and directories is as simple as filling out a basic form in most cases.

2. Get Links from Local Niche-Related Websites

One of the most effective ways to build a strong local presence for your blog, website, or ecommerce business is to get other local sites in your related niche to link back to you as an authority. Try contacting the web owners of popular options about a link exchange. You may also want to consider investing a little money in the purchase of advertising space on their site.

3. Get Contextual Links from Thematic and Local Blogs

Also important in the building of backlinks is the inclusion of your site’s link within existing text on another relevant site. Sometimes such links occur organically as your reputation grows and other bloggers and site owners write about you under their own power. However, many webmasters and bloggers look into guest blogging (that allows for one link per blog post) to help with this option as well. Others look to buy links and have them placed within existing content as a form of advertising.

4. Get Citations From Directories

When looking to build an online presence as a local business, it can be incredibly helpful to get your site or contact information listed in local directories. The yellow and white pages are excellent examples, as are other local niche directories. You may see about submitting relevant stories about your site, products, or promotional events to local news wires as well.

When it comes to building a strong web presence and facilitating an absolutely stellar SEO campaign, you may eventually want to consider enlisting the advice and assistance of trained professionals in your quest.


Brain Taylor is the VP, Business Development at Forix SEO in Portland, OR. The SEO team behind ForixSEO.com has been helping webmasters, small businesses, and major companies of all sizes make the most of their web presences as a result of their years of experience, flawless expertise, and innovative link-building strategies.

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