Laura’s Blog

Essential Contact Info You Must Display on Your Website

A website with no contact info is like a store with no salespeople. In this short video and tutorial, you’ll learn why you MUST display contact info, and where to put it.

How to Send Visitors Away from Your Website in Two Seconds or Less

Your website is your online storefront. Window shoppers form an opinion about your site in 0.05 seconds. 1/20th of a second! Here are five things NOT to do on your website.

25 Terrific Places to Find Free and Low-Cost Stock Photos Online

When you visit a blog, the first thing that catches your attention is likely the image that accompanies the post. Read on for links to over 25 sites to download free or low-cost stock images, illustrations, vectors, icons, and videos.

8 Essential Tips to Increase the Clickability of Call-To-Action Buttons

There’s no point in plastering call-to-action buttons all over your website, blog, or landing page if no one clicks them. Learn 8 easy ways to fix those buttons to increase conversions.

How ‘The Elements of Style’ Shaped My Writing

When I was in high school, my English teacher assigned the class to read Great Expectations,, by Charles Dickens. He gave us the entire semester to read it. I finished the book in a few days.

Now what was I going to do? Be bored out of my skull for the next 85 days?

What Would Someone Who Dislikes You Write in a Reference Letter?

After reading The Guernsey Literary and Potato Peel Pie Society, I began wondering whether a character reference from someone who dislikes me would highlight the same qualities as a reference from someone who has known and loved me all my life?

How to Create a Hyperlink in a Blog Post

Master the art of creating hyperlinks inside anchor text with this easy, six-step illustrated tutorial.

6 Tips for Writing Back Cover Copy That Sells Your Book

Many editors advise authors: “Don’t write the back cover copy for your own book.” Learn why, and get six must-do tips for brainstorming back cover copy.

Domain Renewal Scams: How to Avoid Being Victimized

Have you received a scary domain renewal notice from a company that is NOT your current registrar? Learn what to watch for and how to avoid becoming a victim of this scam.

4 Easy Ways to Get Extra Mileage from Old Blog Posts and Podcast Episodes

It doesn’t make sense to spend hours creating a blog post or podcast episode, then ignoring it after it’s published. In this tutorial, I’ll show you four of my tried-and-true strategies for updating and republishing blog content. I’ll also show you how I promote a podcast series, guest episodes, and popular episodes via the socials and my email list.