Author Archives: Laura Christianson

The Truth About Elevator Pitches and Brand Messaging

  • How should you develop — and deliver your brand message?
  • How can you prove to your boss that social media is, indeed, a wise investment?
  • How do you plan an effective social media strategy– without overdoing it?

The following four articles provide excellent ideas. Click the headline to access the full article.

No one ever bought anything in an elevator

The true meaning of “elevator pitch.” [Seth Godin]

more >

Posted in Branding, Featured, Marketing, Social Media News, Social Networking | Leave a comment

What Comes After a Great Blog Post? 5 Things You Should Do

This is a guest post by Jessica Sanders. If you would like to submit a guest article, please check out our guest post guidelines. Keeping up with your business blog can be time consuming. Between brainstorming thought-provoking post ideas and… more >

Posted in Blogging, Featured, Guest Articles | Leave a comment

Facebook Marketing Q&A (Infographic)

What day of the week do Facebook updates get shared most often?

What’s the most shareable word? …The least sharable word?
This Facebook infographic gives you a quick overview of some handy Facebook Q&A: more >

Posted in Facebook, Infographics | 1 Comment

Facebook Timeline Becomes Mandatory for All Users

Say goodbye to the Facebook Wall as you know it. Your personal Facebook profile is going to look very different, very soon.

Facebook has begun rolling out its Timeline feature to all users. A message at the top of your personal profile’s Home tab will inform you that your profile is being switched to Timeline. You will have seven days to review and edit your past posts, photos, videos, etc. before anyone else can see your Timeline.

If you want to see how your timeline appears to other people, click the gear menu at the top of your timeline, and select “View As.” You can choose to see how your timeline appears to a specific friend or the public. more >

Posted in Facebook, Featured | 13 Comments

‘Facebook Pages for Business’ Workshop Rescheduled for Feb. 9

A snowstorm in the Seattle area shut down the entire region all last week. The “Facebook Pages for Business” workshop has been rescheduled for Thursday, February 9. You’ll find complete information about all five workshops in the “Social Media for… more >

Posted in Conferences and Workshops, Facebook | 1 Comment

The Perils of Social Media (Guest Post by Tosca Lee)

By Tosca Lee Guest Columnist Facebook. Twitter. Shoutlife. LinkedIn. Dopplr. Google+. Plaxo. Blogger. WordPress. Shelfari. Goodreads. Writer’s loops. Conference loops. Endless loops. By the time I finish updating my status, writing my blogs, tweeting, pasting my bulletins, my newest pictures,… more >

Posted in Facebook, Featured, Guest Articles, Social Networking, Writing | 8 Comments

How to Auto Post your Tweets into LinkedIn

If you have the “Tweets” application installed on your LinkedIn profile – the one that displays tweets from everyone you follow on Twitter on your LinkedIn home page, be prepared for it to disappear come January 31, 2012.

LinkedIn informed its users that they will no longer support the Tweets Application.

However, you WILL be able to connect your Twitter and LinkedIn accounts, so that your tweets auto post on your LinkedIn profile.

To set up this feature, log in to your LinkedIn account.

In the upper righthand corner of your screen, where your profile name displays, click “Settings.” more >

Posted in Featured, LinkedIn, Twitter | 1 Comment

How to Beef Up Your Blog: 4 Great Articles

I love sharing articles that will help you improve your blogging. Below are links to four I recommend. Click each headline to access the full article. 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral This… more >

Posted in Blogging, Social Media News | 1 Comment

Five Tips for Selling Your Services on Fiverr

This is a guest post by Peter Claridge. If you would like to submit a guest article, please check out our guest post guidelines.   You can’t have failed to notice Fiverr.com in the last 12 months. But if you… more >

Posted in Guest Articles, Marketing, Social Networking | Leave a comment

5 Must-Read Facebook Articles

Here are links to five must-read Facebook articles, from great sources on the Web. Click the headline to access the full article. 1.  Elements on a Facebook Business/Fan page that people look at most often [Sarah Kessler, Mashable Social Media]… more >

Posted in Facebook, Social Media News | Leave a comment