Author Archives: Laura Christianson
When there’s a turnover in leadership, it’s not uncommon for a business to change its mission, its primary customer, its services and products – even its name.
During the last decade, I’ve coached many people who have expanded their brand or entirely reinvented it.
Since February 2014, I’ve served as part of a team that is re-branding a Christian writers conference.
Today, I’ll share the progress we’re making and invite you to adapt our strategies for your own business, should you be considering re-branding. read more >
Wouldn’t it be cool to have your next Amazon order delivered by drone? Drone delivery is indeed in the works at Amazon [click to watch video].
The “little guys” have begun using drones, as well. Ryan Haslet, a real estate agent in my area, hires a photographer to fly a drone equipped with a high-definition camera over the properties he represents. Haslet incorporates the aerial footage into his marketing videos.
Here’s a link to one of his videos, which opens with a gorgeous aerial shot of a 7-acre property: http://www.3431glacierpeak.com/.
The videos are an effective tool for showing a listing to prospective buyers who live overseas or in other states. And even though I live less than five miles from this estate, I found the video pretty interesting, too! read more >
What Tomatoes, Potatoes, Hubby Haircuts, and the End of the World Have in Common (and How it Relates to Blogging)
During the past few weeks, I’ve been recovering from a broken rib. Propped up on pillows, snuggling with my ever-present ice pack, I’ve done zero blogging but a lot of reading.
I’m reading Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds, by Carmine Gallo.
While this book is geared primarily for public speakers, it’s also perfect for bloggers, writers, and business professionals – anyone who wants to improve their communication skills.
In Chapter 1, Gallo asks:
“What makes your heart sing?”
We love infographics, those popular graphics that visually represent otherwise complex data and statistics. In fact, we feature over 1500 social media infographics on our Pinterest boards.
The main drawback of infographics is that they’re often long and unwieldy, and many of them squeeze in too much information.
Here’s a creative way of presenting an infographic that solves that problem: a video infographic! It’s clever, fun, and refreshing. And packed with information, of course.. Click to watch it now. read more >
The right person at the right time can transform your business. Influence can be as simple as a friendly journalist who writes an article about your company.
In this tutorial by guest columnist, Bruce Harpham, you’ll learn a simple technique to quickly identify influential people in your field.
How to Target Influential People
- Learn Their Language: Once you find an influential person, you can study what kind of language they use. This information shows you what kind of terms and words are popular.
You’ve heard of BYOB. But what about BYOD? Or BYOC?
BYOD stands for Bring Your Own Device, as in bringing your smartphone, tablet, and/or laptop to work and connecting to your workplace’s network.
BYOC stands for Bring Your Own Cloud, which means letting services such as Dropbox, Google Drive and Microsoft Skydrive running on your company’s network.
In this article, you’ll learn about this trend, and five things your business should consider before rolling out a BYOD policy. read more >
Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.
In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included. read more >