Author Archives: Laura Christianson

Bring Your Own Device: Does Your Business Need a Policy?

You’ve heard of BYOB. But what about BYOD? Or BYOC?

BYOD stands for Bring Your Own Device, as in bringing your smartphone, tablet, and/or laptop to work and connecting to your workplace’s network.

BYOC stands for Bring Your Own Cloud, which means letting services such as Dropbox, Google Drive and Microsoft Skydrive running on your company’s network.

In this article, you’ll learn about this trend, and five things your business should consider before rolling out a BYOD policy.   read more >

Posted in Guest Articles, Productivity Tools 1 Comment

An Easy Way to Get Extra Oomph for Your Book Launch Sweepstakes

Several of our author clients and their publishers ask us to create and manage online book launch campaigns.

While we coordinate our campaigns across the major social networks, blogs and email lists, we use Facebook as the primary conduit for many campaigns.

Why Facebook?

Nearly everyone is on Facebook, for starters. It’s easy to set up low-cost ad campaigns to promote contests on Facebook. And Facebook pages integrate well with many third-party apps, including our app of choice, Woobox.

In this article we explore Woobox’s best features and show you an example of how a sweepstakes looks when embedded in a blog post.   read more >

Posted in Facebook, Marketing No Comments

The 4 Ps of Marketing Your Blog

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.   read more >

Posted in Blogging, Guest Articles, Infographics, Marketing 1 Comment

8 Essential Online Marketing Practices that Get Results

I’ve been exchanging emails with Matthew Harris of Medium Well Inc. for several months. Turns out that the best practices he recommends to his clients mirror Blogging Bistro’s.

There’s no cookie-cutter approach everyone can follow to meet all the demands of using social media, online directories, paid advertising, and other tools. But there is a common series of considerations all businesses should address.

Matthew recommends eight practical marketing strategies that will help increase your online presence and authority.   read more >

Posted in Branding, Guest Articles, Marketing, Social Networking, WordPress Websites No Comments

How to Create Awesome Interactive Maps with ZeeMaps

People often ask me if Blogging Bistro works with clients all over the U.S. Thanks to the Internet, we do! We have clients in Canada, as well.

I created this map of some of our recent clients at ZeeMaps.com. It took me about 10 minutes.

Continue reading to see the embedded map and for illustrated, step-by-step instructions for how to create and share your own custom map.   read more >

Posted in Client Spotlight, Marketing No Comments

24 Terrific Places to Find Free and Low-Cost Stock Photos Online

When you visit a blog, what’s the first thing about a particular post that catches your attention?

Other than the article’s title, it’s probably the image (or images) that accompany the post.

Readers’ eyes are drawn to images, so it’s important to place a visual that illustrates your point into every blog post.

Readers are also creatures of habit, so place images in a consistent location, such as the upper left or upper right area of each post. Wrap text around the image to create a clean, packaged look.

This article includes links to at least 15 services where you can download free or low-cost stock images, illustrations, videos, or sounds.   read more >

Posted in Blogging, Featured, Google Tools, Marketing, Photos 11 Comments

How to Create LinkedIn Showcase Pages in Four Easy Steps

LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.

This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.   read more >

Posted in Branding, LinkedIn, Marketing No Comments

Awesome Plugin Displays Bible References as Pop-Ups

Author Sherri Sand regularly includes scripture references in her devotional blog posts. She asked me whether there is a WordPress plugin that will automatically search her posts for scripture references and display the text of the Bible verses in a pop-up box.

Sure enough, there is! It’s called ESV CrossRef (or just CrossRef, once it’s installed on your site).

Read on to learn how it works and how it looks.   read more >

Posted in Blogging, WordPress Plugins, WordPress Websites No Comments

How to Embed Getty Images on Your Blog – for Free!

Great news, bloggers:

Getty Images, the granddaddy of all stock photo services, has made millions of its images free to embed on blogs. It’s easy to use, too!

This blog posts provides step-by-step instructions for how to embed Getty images, and includes Terms of Use you must follow.   read more >

Posted in Blogging, Photos 1 Comment

How Pinterest Can Inject New Life to Old Blog Posts

I’ve been teaching workshops at writers’ conferences on creative ways authors can use Pinterest. So I thought I’d follow my own advice and explore how to repurpose my blog posts on Pinterest.

I’ve been planning this idea for close to a year, and after considering several options, I decided to emulate what Joan Stewart, aka, The Publicity Hound, does on her Pinterest board, “50 Tips for Free Publicity.” If it works for Joan, why reinvent the wheel?

Read on to learn my 10-step strategy, and then try it for yourself.   read more >

Posted in Blogging, Pinterest No Comments