Author Archives: Laura Christianson

Re-Branding a Writers Conference One Step at a Time

When there’s a turnover in leadership, it’s not uncommon for a business to change its mission, its primary customer, its services and products – even its name.

During the last decade, I’ve coached many people who have expanded their brand or entirely reinvented it.

Since February 2014, I’ve served as part of a team that is re-branding a Christian writers conference.

Today, I’ll share the progress we’re making and invite you to adapt our strategies for your own business, should you be considering re-branding.   read more >

Posted in Blogging, Client Spotlight, Featured, Responsive Design, WordPress Websites 9 Comments

Drones: The New Video Marketing Rage

Wouldn’t it be cool to have your next Amazon order delivered by drone? Drone delivery is indeed in the works at Amazon [click to watch video].

The “little guys” have begun using drones, as well. Ryan Haslet, a real estate agent in my area, hires a photographer to fly a drone equipped with a high-definition camera over the properties he represents. Haslet incorporates the aerial footage into his marketing videos.

Here’s a link to one of his videos, which opens with a gorgeous aerial shot of a 7-acre property: http://www.3431glacierpeak.com/.

The videos are an effective tool for showing a listing to prospective buyers who live overseas or in other states. And even though I live less than five miles from this estate, I found the video pretty interesting, too!   read more >

Posted in Marketing, Video 3 Comments

An Introvert’s Conversion to Social Media

By Sherri Sand
Guest Columnist

After several years away from fiction writing, I began delving into my stories again. Being an introvert, I had an aversion to all things social media and recognized that I was a tweet and an Instagram behind the times. I attempted to wade into those waters, but they were swift and over my head.

After several conversations with a writing friend in which I moaned and complained and she worked at convincing me of the value of online interaction, I lifted my dragging my heels and decided to hire a social media expert.

I’d met Laura Christianson at a writing conference and was taken with her approachability and kindness. My writing friend highly recommended her skills. So I made an appointment, even as I dreaded its approach. My heels were still dragging just a wee bit.   read more >

Posted in Client Spotlight, Featured, Guest Articles 2 Comments

What Tomatoes, Potatoes, Hubby Haircuts, and the End of the World Have in Common (and How it Relates to Blogging)

During the past few weeks, I’ve been recovering from a broken rib. Propped up on pillows, snuggling with my ever-present ice pack, I’ve done zero blogging but a lot of reading.

I’m reading Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds, by Carmine Gallo.

While this book is geared primarily for public speakers, it’s also perfect for bloggers, writers, and business professionals – anyone who wants to improve their communication skills.

In Chapter 1, Gallo asks:

“What makes your heart sing?”

  read more >

Posted in Blogging, Branding, Client Spotlight 11 Comments

Video Infographics: The New Wave in Infographic Design

We love infographics, those popular graphics that visually represent otherwise complex data and statistics. In fact, we feature over 1500 social media infographics on our Pinterest boards.

The main drawback of infographics is that they’re often long and unwieldy, and many of them squeeze in too much information.

Here’s a creative way of presenting an infographic that solves that problem: a video infographic! It’s clever, fun, and refreshing. And packed with information, of course.. Click to watch it now.   read more >

Posted in Pinterest, Video No Comments

How to Use BuzzSumo To Find Influencers

The right person at the right time can transform your business. Influence can be as simple as a friendly journalist who writes an article about your company.

In this tutorial by guest columnist, Bruce Harpham, you’ll learn a simple technique to quickly identify influential people in your field.

How to Target Influential People

  1. Learn Their Language: Once you find an influential person, you can study what kind of language they use. This information shows you what kind of terms and words are popular.
  2.   read more >

Posted in Guest Articles, Marketing, Productivity Tools 1 Comment

Would You Rather Lose Your Sense of Smell or Your Technology? [Video]

Did you know?

  • 53% of Millenials would rather lose their sense of smell than their technology.
  • More people own a mobile device than a toothbrush.
  • Grandparents are the fastest-growing demographic on Twitter.
  • 93% of shoppers’ buying decisions are influenced by social media.

These are just some of the intriguing statistics in Erik Qualman’s Socialnomics 2014 video. Click to watch it now.   read more >

Posted in Social Networking, Video No Comments

Bring Your Own Device: Does Your Business Need a Policy?

You’ve heard of BYOB. But what about BYOD? Or BYOC?

BYOD stands for Bring Your Own Device, as in bringing your smartphone, tablet, and/or laptop to work and connecting to your workplace’s network.

BYOC stands for Bring Your Own Cloud, which means letting services such as Dropbox, Google Drive and Microsoft Skydrive running on your company’s network.

In this article, you’ll learn about this trend, and five things your business should consider before rolling out a BYOD policy.   read more >

Posted in Guest Articles, Productivity Tools 1 Comment

An Easy Way to Get Extra Oomph for Your Book Launch Sweepstakes

Several of our author clients and their publishers ask us to create and manage online book launch campaigns.

While we coordinate our campaigns across the major social networks, blogs and email lists, we use Facebook as the primary conduit for many campaigns.

Why Facebook?

Nearly everyone is on Facebook, for starters. It’s easy to set up low-cost ad campaigns to promote contests on Facebook. And Facebook pages integrate well with many third-party apps, including our app of choice, Woobox.

In this article we explore Woobox’s best features and show you an example of how a sweepstakes looks when embedded in a blog post.   read more >

Posted in Facebook, Marketing 2 Comments

The 4 Ps of Marketing Your Blog

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.   read more >

Posted in Blogging, Guest Articles, Infographics, Marketing 1 Comment