Author Archives: Laura Christianson

Blog: The Most Powerful Tool in Your Marketing Toolbox

Thinking about blogging this year?

Websites that include a blog integrated into the site (NOT hosted separately on Blogspot or some other blog hosting service) typically have 434% more indexed pages.

Blog posts are doorways to your business. Publish a blog post once a week this year, and give your customers 52 doors to open.

This article and accompanying infographic explains how to use the “doorway” method to help new customers discover you.   read more >

Posted in Blogging, Featured, Infographics, Marketing, SEO No Comments

Top Stories on Blogging Bistro During 2013

We’re so grateful for our dedicated readers, as well as to those of you who drop by once in a while — nearly a half million of you visited during 2013!

While our primary goal is to serve our clients through (1) coaching on brand identity and social media strategy, (2) writing content, and (3) creating custom websites, we love to blog. We look forward to another year of learning with you during 2014.

But first, here’s a look back at our most popular articles from 2013.   read more >

Posted in Blogging, Facebook, Featured, LinkedIn, Marketing, Photos, Pinterest, Productivity Tools, SEO, Social Networking, Twitter 1 Comment

Merry Christmas (Video) From Blogging Bistro

Merry Christmas from the Blogging Bistro team: Laura, Robert, Marty, Christian, Andrea, Sandi, and Josh!

Enjoy “Carol of the Bells” (for 12 cellos), performed by The Piano Guys:   read more >

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‘Merry Charisma Wrist’ – YouTube Christmas Carol Caption Fail

YouTube’s closed caption tool automatically generates captions for videos you upload based on what it thinks you’re saying. Or, in this case, singing.

And sometimes… well… the interpretation tool gets creative with the translation.

In this video, Rhett & Link sang some Christmas carols, uploaded them to YouTube, and let YouTube’s captioning feature interpret the lyrics.

Then Rhett & Link took the interpretations and made those the new lyrics to the old Christmas carols. The results are guaranteed to bring you some Christmas “Ho Ho Hos.”   read more >

Posted in Featured, Video 2 Comments

The Best Gift Ever for the Writer in Your Life

If you’re looking for a life-changing gift for the writer in your life, consider giving cash that your loved one can apply towards tuition to a writers’ conference.

Writers’ conferences are like a master’s-level crash course in all things writing related. Dozens of workshops cover topics such as writing fundamentals, blogging, novel writing, magazine writing, poetry writing, screenplay writing, public speaking, and more.

This winter and spring, I’ll be teaching at four writers’ conferences. Here’s a snapshot of what I’ll be teaching at each; please click the link to view detailed information and to register.
  read more >

Posted in Blogging, Conferences and Workshops, Facebook, Featured, Social Networking, Writing No Comments

What is Your Least Favorite Euphemism?

I’m constantly on the lookout for euphemisms (yoo-fuh-miz-uhms): indirect, vague words and phrases that take the place of words/phrases thought to be too blunt, too harsh, or too politically incorrect.

I snapped this photo of Aspen Meadows Townhomes from my car while zooming south on I-5 (the West Coast’s major Interstate freeway that stretches from Canada to Mexico).

Aspen Meadows. Last time I checked, Aspen was a ski resort in Colorado. And meadows? I don’t think so. Not with the view of six lanes of I-5 30 feet from your front door.   read more >

Posted in Featured, Putrid Prose, Writing 1 Comment

The Psychology of Color, Plus a Few Bizarre Color Factoids [Infographic]


  1. What is the color of intellect, knowledge, and wisdom?
  2. What color are bees unable to see?
  3. What is the “happiest” color in the color spectrum?
  4. What color most attracts mosquitos?

You’ll find the answers to these and other color-related questions in the infographic below. (If you’re too lazy to read the infographic, I’ve provided the answers at the end of the infographic.)

Be sure to check out yesterday’s guest column by Steve Bezella on The Psychology of Color for Marketing.   read more >

Posted in Branding, Featured, Marketing No Comments

The Psychology of Color for Effective Marketing

By Gary L. Bezella
Guest Columnist

Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.

It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.

Here are common colors used in marketing and why you should – or shouldn’t – use them.   read more >

Posted in Branding, Featured, Marketing 1 Comment

What’s a Seaplane Doing in the Middle of the Road?

“I can’t think of anything to write about.”

When I taught high school English, my students frequently moaned about the lack of interesting things to write about.

My standard response: I’d roll my eyes and challenge them to keep their eyes and ears open and to ask questions about everything they see and hear.

When I was driving near my home, I spotted the perfect story starter. I’ve never had to pull to the side of the road to make way for a seaplane. In fact, I’ve never seen a seaplane being towed down the highway!

This scene has the makings for a good mystery/suspense story or an intriguing blog post.   read more >

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10 Holiday Eating Tips

Do you ever get fed up with the health gurus who spoil the holidays by advising you how to eat right and stay fit during this oh-so-tempting time of year?

The author of the following e-mail took it upon herself or herself (it didn’t include a byline) to help us assuage holiday-food-binge-guilt by suggesting a new–and much more palatable–set of rules for holiday eating.

Please print and carry this list with you in case you forget what to do.

1. Avoid carrot sticks.

Anyone who puts carrots on a holiday buffet table knows nothing of the Christmas spirit. In fact, if you see carrots, leave immediately. Go next door, where they’re serving rum balls.   read more >

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