This is a guest post by Gina Smith. If you would like to submit a guest article, please check out our guest post guidelines.
As a small business professional, how can you engage your customers and encourage interaction amongst a heavy saturation of posts and information?
Consider the following strategies:
1. Plan Your Posts
It’s a good practice to plan your posts ahead of time. Of course, there will always be some things which will pop up at the last minute, but strategizing will help ensure you are offering followers useful and engaging information they will hopefully want to share.
It’s also good to stagger your posts – consider posting during random times of the day and even different days to catch people checking their social media sites at varied times.
2. Offer Helpful Tips and Advice
The biggest mistake businesses (and even individuals) make with their posts is writing too much about themselves. While tooting your own horn is fine to an extent, too much of it will get old real quick.
Don’t be afraid to step out there and offer something your followers can use. Tips and advice always work well, and usually result in people sharing your post and making comments. Also consider re-posting interesting articles and links (with permission).
3. Ask Questions
When you ask a question, chances are someone will answer!
I’ve seen some visitor bureaus ask questions such as, “We have someone here who wants to know where the best place is in town for a romantic dinner – any thoughts?”
Inquiries like this always prompt interaction and generate interesting responses.
4. Post Photos and Videos
Posts which include photos and videos tend to receive more views and interaction. Tagging people also helps spread the post. Be sure to obtain permission from those featured in the videos and photos before posting.
5. Make Your Customers and/or Clients Feel Special
Take time to recognize clients and congratulate them as you see fit. Don’t be afraid to snap photos of your clients (with permission) and post them sporting your product.
Or, if you find out one of your regular customers/clients has received some sort of award or is being recognized, offer them kudos on your blog.
6. Automation is Fine, But…
Programs like HootSuite allow you to automate your social media and blog posts. This is a great service, especially during vacation and holidays. However, if you choose to use automation, be sure to still go online, check your posts and comments and interact with your followers. Too often, people automate their posts then get “busy” and neglect the interaction with their audience.
Think of your blog as a conversation amongst friends. If you can come up with interesting topics, your followers will not only be engaged, but they will look forward to keeping up with the conversation,
Gina Smith writes freelance articles for magazines, online outlets and publications on behalf of a number of companies, including Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.