The Truth About Elevator Pitches and Brand Messaging

  • How should you develop — and deliver your brand message?
  • How can you prove to your boss that social media is, indeed, a wise investment?
  • How do you plan an effective social media strategy– without overdoing it?

The following four articles provide excellent ideas. Click the headline to access the full article.

No one ever bought anything in an elevator

The true meaning of “elevator pitch.” [Seth Godin]

How to Tell Your Business Story in 60 Seconds or Less

This short article provides an excellent method for quickly framing your “elevator pitch” or “brand message.” [Entrepreneur, by Carmine Gallo]

Dear Executive…

A brief letter to a corporate executive that addresses, “What’s the ROI” of social media marketing? [Jason Falls, Social Media Explorer]

The Dangers of Half-Assing Your Social Media Efforts

This article examines the pitfalls of doing TOO MUCH when planning your social media strategy. [Mitch O'Conner, DreamGrow]

Image: twobee / FreeDigitalPhotos.net

Posted in Branding, Featured, Marketing, Social Media News, Social Networking | Leave a comment

What Comes After a Great Blog Post? 5 Things You Should Do

This is a guest post by Jessica Sanders. If you would like to submit a guest article, please check out our guest post guidelines.

Keeping up with your business blog can be time consuming. Between brainstorming thought-provoking post ideas and getting the time to put it all on paper, it takes a good amount of effort to be sure you’ve pleased your readers and customers.

Yet, once that is done, your job is not finished. Creating a great blog post is fantastic, but once it’s finished there are a few more boxes to check off.

  • Link It

The goal of writing a blog is to reach your customers. Once you complete your post you should immediately get it out to all of your other sources. If you have a Facebook account, update your status. Tweet it, get it on LinkedIn, and perhaps get it out on your customer mailing list.

  • Interact

If your blog has frequent visitors, you want to thank them for reading your post. You can also address questions or concerns here. Building community around your blog is a strategic way to keep people coming back.

  • Pose a Question

Instead of waiting for readers to find courage to comment, pose a thought-provoking question to start the conversation. This invites answers, potentially motivating those who normally stay mum to speak up. This is positive way to get feedback from valuable members.

  • Re-Purpose the Content

If you have a team dedicated to the blogging process, or extra time on your hands, consider reinventing your content in a different format. Some readers may not have time to keep up with your blog at work, but can listen to it while they sit in traffic. Not only will this please your readers, but opens your posts up to a wider audience.

  • Syndicate with Other Sites

Consider working with niche blog-collection sites such as AllTop, that gather together posts. Various larger business blogs also do this. By getting your blog on other sites, you can reach an audience much larger than your immediate contact circle.

Creating a great blog post means nothing if it doesn’t reach the people you are writing for. Post-blogging steps are part of the process and will earn you a larger, more interactive, readership. When it comes down to it, that is the ultimate goal, right?


Jessica Sanders
is an avid small business writer touching on topics ranging from social media to merchant services. She writes for an online resource that gives advice on topics including telemarketing for b2b lead generation resource, Resource Nation.

Posted in Blogging, Featured, Guest Articles | Leave a comment

Facebook Marketing Q&A (Infographic)

What day of the week do Facebook updates get shared most often?

What’s the most shareable word? …The least sharable word?

This Facebook infographic gives you a quick overview of some handy Facebook Q&A:

Infographic courtesy of datadial.

Posted in Facebook, Infographics | 1 Comment

Facebook Timeline Becomes Mandatory for All Users

Say goodbye to the Facebook Wall as you know it. Your personal Facebook profile is going to look very different, very soon.

Facebook has begun rolling out its Timeline feature to all users. A message at the top of your personal profile’s Home tab will inform you that your profile is being switched to Timeline. You will have seven days to review and edit your past posts, photos, videos, etc. before anyone else can see your Timeline.

If you want to see how your timeline appears to other people, click the gear menu at the top of your timeline, and select “View As.” You can choose to see how your timeline appears to a specific friend or the public.

You can publish your timeline at any time during the 7-day review period. If you wait, your timeline will go live automatically after seven days, replacing your profile (your stories and photos will still be there, they’ll just be formatted differently).

What is Timeline?

According to Facebook CEO Mark Zuckerberg, Timeline allows Facebook members to store and share videos, photos and posts from the most important moments of their lives, organized year by year.

A TechCrunch article by Sarah Perez states:

“…Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion. The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time to the day you were born.”

Facebook has offered the feature on a voluntary basis since mid-December. But, if you’re like me (hoping that if you just ignored Timeline it would go away), you haven’t made the switch yet.

You can voluntarily switch now, and give yourself a few more days to get your Timeline in order. To get started, visit http://www.facebook.com/about/timeline, where you’ll find a helpful video tour.

Keep in mind that Facebook usually rolls out major redesigns to its personal profiles first and then implements them on Facebook (fan/business) pages. So be prepared for Timeline to appear on Pages in the not-too-distant future.

Four More Resources for Creating Your Timeline

  1. The Facebook Blog – Tutorial that explains how to find and change Timeline’s major features.
  2. TechCrunch – Reviews the changes and introduces the new tool, Activity Log, which allows you to review all your posts and activity, from today back to when you first started using Facebook. Fortunately, only you can see your activity log.
  3.  How to Enhance Your Facebook Timeline with Apps -Whether you love to cook, eat, travel, run, or review movies, you can tell your story using timeline apps available from Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, Gogobot, TripAdvisor, and others. From the Facebook blog.
  4. Mobile Timeline Available on Android and m.facebook.com – From the Facebook blog.

Do You Have Timeline?

If you’ve already activated Timeline on your profile, and you’re willing to share a link to it, please do. We’d also love to hear pointers from those of you who have switched, to help make the transition quick and painless for the rest of us. Thanks!

Posted in Facebook, Featured | 13 Comments

‘Facebook Pages for Business’ Workshop Rescheduled for Feb. 9

A snowstorm in the Seattle area shut down the entire region all last week. The “Facebook Pages for Business” workshop has been rescheduled for Thursday, February 9.

You’ll find complete information about all five workshops in the “Social Media for Business” series on the Speaking page at BloggingBistro.com.

I’ll be teaching this series Winter and Spring quarters for Everett Community College Corporate & Continuing Education Center.

Here are details about the rescheduled Facebook workshop and a registration link:

 

Facebook Pages for Business

Thursday, February 9, 2012
6-9 PM
Everett Community College Corporate & Continuing Education Center East County Campus
Tye 303, Monroe, WA
Fee: $69

Use the world’s largest social networking site to promote your business. During this intermediate level hands-on class, you will create and customize your Facebook Business (Fan) Page and learn how to publish enticing updates that help you build your business. Participants must have a personal Facebook profile set up prior to enrolling in this class, and should have basic proficiency with Facebook.

To register for this course, click this link: http://www.campusce.net/everett/course/course.aspx?C=598&pc=14&mc=&sc=

Posted in Conferences and Workshops, Facebook | 1 Comment

The Perils of Social Media (Guest Post by Tosca Lee)

By Tosca Lee
Guest Columnist

Facebook. Twitter. Shoutlife. LinkedIn. Dopplr. Google+. Plaxo. Blogger. WordPress. Shelfari. Goodreads. Writer’s loops. Conference loops. Endless loops.

By the time I finish updating my status, writing my blogs, tweeting, pasting my bulletins, my newest pictures, my URLs and YouTube links, recruiting friends, recommending friends, sharing reads, rating reads, ranking reads, ranking friends, tagging friends, responding to posts, responding to friends, responding to blogs, ranting, reblogging, re-bulleting, re-accepting (plants, gifts, pinches, bits o’ karma, flowers, flare, tickles, candy, drinks, siege warfare by angry goats and lil green patches–what the heck is a lil green patch anyway??) it’s time to repost my status–and respond to those responding to my status who are reading their walls, shuffling friends, organizing bookshelves, recommending contacts and waging mob wars.

By then, the day is over. I have missed my hair appointment, my deadline and a conference call, needed to go to the bathroom three hours ago, blown off dinner, ticked off my friends (who live in town and did not check my wall to see why I never showed up), neglected my Significant Other, alienated my family, and defaulted on my mortgage.

I’m already grossly behind on an article and some reading, on projects for friends and the synopsis I owe my agent… and yet I cannot tear myself from Facebook because I might miss something important–say, another lil green patch–and then I will have gone from being behind with writing, reading and work, to being behind with the relational fiber of my life that is supposed to make the reading, the writing, the work all meaningful.

Bouncing back and forth between the social, networking and professional sites I signed up for to catch up with friends, connect with readers and promote my work, it’s plausible that I might never have time to write another book–or if I do, it’ll be 360 pages of 140-character one-liners.

I don’t know half the people in my extended network, but they came highly recommended. And even though I may not actually know Marlene in Dekalb, I’m fascinated by how white her teeth are in her picture and the fact that her relationship status just changed from “In a relationship” to “Single.” I’m wondering if they broke up or she forgot to change it before her last boyfriend. And if I know any friends of friends willing to dish.

I’m fascinated by hub friends, who seem to know and be on everyone’s page, horrified at how many colleagues know schoolmates who have seen me do stupid things, appalled friends’ exes who never had the decency to settle down more than one degree away.

It gets a bit uncomfortable–I worry if raucous friends will offend the straight-laced among my network (or vice versa). I wonder whether I’ll say something dumb that will haunt me forever–or at least until it scrolls off the new bulletin list, pushed down by the newest rants, requests, ramblings or reciprocal idiocy of others.

The only way to know, of course, is to stay pasted to the screen. I find that trolling for feedback is an especially convenient time to spy on high school friends and frenemies, the real lives of people I only see in suits, my exes, my readers (it seems only fair), my colleagues, my neighbors.

And I am at peace with my virtual social life, holed up like a voyeuristic hermit, my picture neatly made up in the window as I sit stinky and unkempt at home in my sweats.

One of these days, God willing, I’ll start a new project. Crickets will chirp from the void that was my blog. The status line of my Facebook page will stare blankly at no one. Invites will turn kudzu on my homepage, and my Shelfari shelves will grow dust. Concerned friends will send notes like morose pings into the ether as I wrestle with metaphors and confront the empty page, wishing I could trade my Roget’s for the tiniest lil green patch or bit o’ karma.

***

Tosca just sent you a lil green patch.

[Accept] [Decline] [Ignore] [Wage Mob War Instead]

#caffiene

 

Tosca Lee is the author of Demon: A Memoir and Havah: The Story of Eve. She is also the co-author with Ted Dekker of the NYTimes bestseller Forbidden. The next book in that series will be out this summer.

A sought-after speaker and former Mrs. Nebraska, Tosca was a senior consultant for a global consulting firm until turning to writing full-time. She holds a degree in English and International Relations from Smith College and also studied at Oxford University. Please visit her web site at toscalee.com.

 

This post was originally published on the blog of my friend, Steve Laube. (Steve is a literary agent who represents Tosca Lee.) When I read Tosca’s article, I knew my readers would appreciate it, too. Tosca graciously granted permission to reprint her musings here at Blogging Bistro.

If you’d like to submit your own guest column, check out our guest post guidelines.

Posted in Facebook, Featured, Guest Articles, Social Networking, Writing | 8 Comments

How to Auto Post your Tweets into LinkedIn

If you have the “Tweets” application installed on your LinkedIn profile – the one that displays tweets from everyone you follow on Twitter on your LinkedIn home page, be prepared for it to disappear come January 31, 2012.

LinkedIn informed its users that they will no longer support the Tweets Application.

However, you WILL be able to connect your Twitter and LinkedIn accounts, so that your tweets auto post on your LinkedIn profile.

To set up this feature, log in to your LinkedIn account.

In the upper righthand corner of your screen, where your profile name displays, click “Settings.”

Click “Manage Your Twitter Settings.”

If you haven’t already added a Twitter account, click “Add another Twitter account,” and authorize the app to access your Twitter account.

Click the radio button if you want to display your Twitter account link on your LinkedIn profile (highly recommended).

Finally, customize which of your tweets your want to display on your LinkedIn account:

  • Only tweets that include the #in or #li hashtag
  • All your tweets. (Your tweets will display in the righthand sidebar of your LinkedIn profile, and will look similar to the image, below)

Save changes.

Hope you’ll connect with me on LinkedIn:

Laura Christianson profile: http://www.linkedin.com/in/laurachristianson

Blogging Bistro Company Page: http://www.linkedin.com/company/blogging-bistro-llc

Posted in Featured, LinkedIn, Twitter | 1 Comment

How to Beef Up Your Blog: 4 Great Articles

I love sharing articles that will help you improve your blogging. Below are links to four I recommend. Click each headline to access the full article.

52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral

This 55-page report is a crash course in blog headline writing – it details 52 different styles of headlines and gives examples of each. A must-read for every blogger. PDF of the report: https://s3.amazonaws.com/boostblogtraffic/Headline-Hacks-12-12-2011.pdf [Jon MorrowCopyBlogger]

How to Write a How-To Post: 7 Simple Steps

How-to posts are the most-read type of blog article. [Ali Luke, DailyBlogTips]

Your “How-To” Post Will Fail If You Don’t Use These Techniques

[Neil Patel, ProBlogger]

5 Tips for Beefing Up a Short Blog Post

[Linda Dessau, Build a Better Blog]

Image: renjith krishnan / FreeDigitalPhotos.net

Posted in Blogging, Social Media News | 1 Comment

Five Tips for Selling Your Services on Fiverr

This is a guest post by Peter Claridge. If you would like to submit a guest article, please check out our guest post guidelines.

 

You can’t have failed to notice Fiverr.com in the last 12 months. But if you haven’t been to the site yet then I recommend you  check out whether you want to buy gigs to help you promote your blog or offer services and earn a few beer tokens.

While $5 doesn’t sound like much (actually it’s $4 after Fiverr takes their cut), if you can provide a service that doesn’t take long to do or can do a whole batch of them very quickly then it can add up sooner than you might think.

1.  Choose A Suitable Username

The jury is still out on the ranking algorithm used by Fiverr in the search results but recent changes seem to have placed a lot of emphasis on the username and you’ll find usernames which match the keywords you searched for ranking near the top.

Try to include keywords related to the services you plan to buy in your username. This could change in the future so consider other factors like number of completed gigs, ratings, freshness, etc.

Fiverr has said in the past that they try to give new gigs more exposure but that’s not apparent judging by the current search algorithm.

2.  Make Small But Interconnected Gigs

One of the ways the top sellers make their money is to provide a range of interconnected gigs for people to buy so once they’ve bought one they can buy a second and third gig from you.

One area where this works very well is if you are offering SEO-related gigs. For example, you might offer to write an article for $5, then you can offer to post that article as a guest post on your blog in another gig for $5. Then you can offer your social bookmarking service to get the new article indexed for another $5. Next, offer to spin any article for $5 and before you know it you have turned a $5 customer in a $20 one (well, $16 after those fees!).

When you have interconnecting gigs, don’t forget to mention them when you deliver your project.

3.  Make Gigs That Can Be Done Quickly In Batches

Remember, you are only being paid $4 to do the gig so don’t go giving yourself an ulcer spending 10 hours a day to earn $10. Make sure your gig is small enough to do in 10 minutes or can be done in batches.

There are plenty of “I will write anything you want in sand” kinds of gigs, but if you have to drive to the beach you’ll spend more on gas than what you earn!

If you batch them together in to 10 or more gigs then you can easily finish it off in an hour. (And on a side note, if you offer a “will write anything in sand” gig, why not take a video as well as a photo and reverse the video so that as the sea recedes the message is revealed?)

If you are a writer, work out how much you can write in 10 minutes on a topic you love and then quote that in the gig, If you can write 300 words in 10 minutes then offer a 300-word article on that topic for $5.

4.  Offer Bonuses On New Gigs

You are competing against thousands of other sellers on Fiverr so offer some kind of incentive to get people to buy your gig and generate reviews.

One way to do this is to offer a bonus to the first 10 buyers or so. The bonus needs to be so valuable that the buyer wants the bonus more than they want the actual gig.

If you are already an established seller then you might already have enough of a following so that when you launch a new gig you don’t need to offer such a valuable bonus.

5.  Ensure Your Gig Is Up To Date

I can’t tell you the number of times I’ve not bought a gig because the last feedback date was from 6 months ago. I wasn’t sure if the user was still active or if I’m just wasting my time buying the gig.

If you have been out of Fiverr action for a while, update the gig descriptions with today’s date and say you are back and offering the gig again. This way people will know that you are available to deliver even though you were not on the site for several months.

Before I sign off I’ll leave you with one more piece of advice: Your job description page is your sales letter. Make the description appeal to what the person wants. Including a video can increase your conversions no end.

 

Peter Claridge is the Online Marketing Manager for Agriya and has a huge amount of experience helping fixed price job sites getting exposure. Agriya was the first company to release a Fiverr clone script which is now used by most of the top 10 Fiverr alternatives.

 

Related Article

Posted in Guest Articles, Marketing, Social Networking | Leave a comment

5 Must-Read Facebook Articles

Here are links to five must-read Facebook articles, from great sources on the Web. Click the headline to access the full article.

1.  Elements on a Facebook Business/Fan page that people look at most often

[Sarah Kessler, Mashable Social Media]

2.  The most common reasons for unfriending people on Facebook

[Zoe Fox, Mashable]

3.  Receiving Facebook Comments is 4 Times More Valuable than Getting Likes

[Raul Kaevand, DreamGrow]

4.  7 basic things you can do to help your Facebook business/fan page get found by search engines

[Richard Larson, Just Creative Design]

5.  The Checklist All Facebook Pages Absolutely Must Have

If you’re a concrete person who loves checklists, you’ll love this article. [All Facebook]

Posted in Facebook, Social Media News | Leave a comment