Video Infographics: The New Wave in Infographic Design

We love infographics, those popular graphics that visually represent otherwise complex data and statistics. In fact, we feature over 1500 social media infographics on our Pinterest boards.

The main drawback of infographics is that they’re often long and unwieldy, and many of them squeeze in too much information.

Here’s a creative way of presenting an infographic that solves that problem: a video infographic! It’s clever, fun, and refreshing. And packed with information, of course.. Click to watch it now.   read more >

Posted in Featured, Pinterest, Video No Comments

How to Use BuzzSumo To Find Influencers

The right person at the right time can transform your business. Influence can be as simple as a friendly journalist who writes an article about your company.

In this tutorial by guest columnist, Bruce Harpham, you’ll learn a simple technique to quickly identify influential people in your field.

How to Target Influential People

  1. Learn Their Language: Once you find an influential person, you can study what kind of language they use. This information shows you what kind of terms and words are popular.
  2.   read more >

Posted in Featured, Guest Articles, Marketing, Productivity Tools No Comments

Would You Rather Lose Your Sense of Smell or Your Technology? [Video]

Did you know?

  • 53% of Millenials would rather lose their sense of smell than their technology.
  • More people own a mobile device than a toothbrush.
  • Grandparents are the fastest-growing demographic on Twitter.
  • 93% of shoppers’ buying decisions are influenced by social media.

These are just some of the intriguing statistics in Erik Qualman’s Socialnomics 2014 video. Click to watch it now.   read more >

Posted in Featured, Social Networking, Video No Comments

Bring Your Own Device: Does Your Business Need a Policy?

You’ve heard of BYOB. But what about BYOD? Or BYOC?

BYOD stands for Bring Your Own Device, as in bringing your smartphone, tablet, and/or laptop to work and connecting to your workplace’s network.

BYOC stands for Bring Your Own Cloud, which means letting services such as Dropbox, Google Drive and Microsoft Skydrive running on your company’s network.

In this article, you’ll learn about this trend, and five things your business should consider before rolling out a BYOD policy.   read more >

Posted in Featured, Guest Articles, Productivity Tools 1 Comment

Tutorial: Click To Tweet Plugin for WordPress

When Blogging Bistro client Amy Yoffie shared a new click to tweet tool with us, we were eager to check it out. As vice president of Eric Yoffie, LLC, Amy manages the social media and marketing for her husband Rabbi Eric Yoffie, writer, lecturer, and internationally known religious leader. Amy shared with us a WordPress plugin that creates click to tweets with the touch of a button.

With several click to tweet tools to choose from (we showed you how to use TweetLink and a different Click to Tweet tool in the past), you might be wondering, “Is there really room for another click to tweet tool on the market?”

After testing CoSchedule’s Click to Tweet WordPress plugin, we say yes. In fact, we’ve been convinced to switch our from our go-to tool for two reasons: ease of use and good looks.   read more >

Posted in Blogging, Featured, Infographics, Twitter No Comments

An Easy Way to Get Extra Oomph for Your Book Launch Sweepstakes

Several of our author clients and their publishers ask us to create and manage online book launch campaigns.

While we coordinate our campaigns across the major social networks, blogs and email lists, we use Facebook as the primary conduit for many campaigns.

Why Facebook?

Nearly everyone is on Facebook, for starters. It’s easy to set up low-cost ad campaigns to promote contests on Facebook. And Facebook pages integrate well with many third-party apps, including our app of choice, Woobox.

In this article we explore Woobox’s best features and show you an example of how a sweepstakes looks when embedded in a blog post.   read more >

Posted in Client Spotlight, Facebook, Marketing No Comments

The 4 Ps of Marketing Your Blog

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.   read more >

Posted in Blogging, Guest Articles, Infographics, Marketing 1 Comment

Google+: Should I Use a Page or a Profile?

When Google+ was launched in 2011, the community was intended as a way for people to connect, and users created Profiles.

Businesses were eager to hop on the Google+ bandwagon, though, and adapted Profiles to fit their needs. Google closed the accounts of users who were not people, but a few months later offered Pages, intended for non-person entities, like companies, non-profits, and organizations.

This article details the similarities and differences between Profiles and Pages, so you can choose the one that works best for you. Or, use them both!   read more >

Posted in Google Tools, Social Networking No Comments

8 Essential Online Marketing Practices that Get Results

I’ve been exchanging emails with Matthew Harris of Medium Well Inc. for several months. Turns out that the best practices he recommends to his clients mirror Blogging Bistro’s.

There’s no cookie-cutter approach everyone can follow to meet all the demands of using social media, online directories, paid advertising, and other tools. But there is a common series of considerations all businesses should address.

Matthew recommends eight practical marketing strategies that will help increase your online presence and authority.   read more >

Posted in Branding, Guest Articles, Marketing, Social Networking, WordPress Websites No Comments

Content Curation 101: The Basics + Storify Tutorial

We’re living in an age of information overload. Between emails, Facebook, Twitter, blogs, world news, industry news, family news—there’s a lot to keep up with! Enter content curation, the process of collecting, organizing, and presenting information in a meaningful way.

Content curation might be a new term to you, but the concept is already part of our everyday lives: museum curators choose art pieces for an exhibition revolving around a unified theme, and DJs carefully select which songs to play for their particular audience.

On the web, content curators sift through the vast pool of articles, blog posts, and media to share the most relevant pieces with their audiences. Read on to learn how to curate content on your blog and how to use a hot content curation tool, Storify.   read more >

Posted in Blogging, Social Networking, Writing 1 Comment