One of my favorite blogs for authors and aspiring authors is “Between the Lines,” written by the agents at Books & Such Literary Management. The agents take turns writing about the publishing industry, so the content is always fresh and varied.
I enjoyed Janet Kobobel Grant’s post, “How to talk to your publisher about your marketing plan.” Her article is primarily directed to authors who have an agent and a contract with a royalty publishing house, but indie authors can adapt her suggestions.
Some of Janet’s key points:
Ask your publisher’s marketing department to send you a copy of your book’s marketing plan. List your questions (about the marketing plan) and run them by your agent. read more >
Landing pages — stand-alone web pages that deliver a single marketing message and a single call-to-action — have been around for decades. They’re usually used to entice people to sign up for an offer or mailing list.
During the past year or so, one-page websites have exploded in popularity. Now, instead of functioning primarily as a sales tool, they’ve morphed into full-featured websites.
One-page websites work well for brands in their infancy and for sites that have a small amount of content.
This article shows you one-page websites we have developed for clients, and details two common problems with one-page WordPress themes.
read more >
I spent 45 minutes on the phone with a customer service representative from one of our vendors. The rep did a terrific job; he listened patiently to my questions, showed me how to troubleshoot my problem, and removed a monthly surcharge that I didn’t need to be paying (that last one really made me happy).
He followed up our phone conversation with an email that referred me to several excellent tutorials on their website.
After this happy experience, I was feeling the love, so I posted a two-sentence rave about the vendor on the Blogging Bistro Facebook page. Of course, I linked to the vendor’s Facebook page so they could bask in the warm fuzzies. (I think that’s a mixed metaphor, but who cares?) read more >
Two months ago, we shared the steps we’ve been taking to re-brand the West Coast Christian Writers Conference (I volunteer on the Board of Directors).
We changed the name of the organization, revamped the conference curriculum, moved the conference to a new location, designed a logo and ramped up our marketing efforts.
We created a one-page website that included the conference essentials. The “starter” website introduced the new brand to the world while the board members finalized the conference details.
We just launched the full-featured website (which replaced the one-page site). It’s a WordPress site that uses responsive design technology, meaning that it functions perfectly on a desktop, tablet, or smartphone. read more >
Children’s author, Diane Stortz, decided it was time to upgrade her Blogger blog to a website that would feature her books and her editing services.
She wanted a “look” that would appeal to her primary audience of parents and grandparents of young children, and her secondary audience of publishers and writers looking to hire an experienced editor. She wanted her brand to be bright, fun, contemporary, personable, and professional. A tall order!
In this article, you’ll learn how the Blogging Bistro team worked with Diane to update her logo, website, business cards, and social media accounts. read more >
By Sherry Kyle
Did you know 30 seconds is enough time to capture someone’s attention? In fact, if you don’t grab them in the first 8 seconds, your viewer will move on to other things.
Here is the 30-second Animoto book trailer I created for my novel Watercolor Dreams, released today from HopeSprings Books.
Let me walk you through the seven-step process so you can make a book trailer of your own…
read more >
If you’ve been collecting names and emails for your e-newsletter and are now ready to begin using them, it’s a good idea to verify that the emails are valid before you import them to your e-newsletter list.
Because most email marketing services (such as MailChimp, AWeber, and Constant Contact) base their monthly fees on the total number of subscribers.
This article explains how BriteVerify works and includes examples of how two Blogging Bistro clients used the service to axe the deadwood from their email lists. read more >