With the rise of smart phones, listening to podcasts is easier than ever. Take advantage of this convenience and create a podcast to grow your business. Today we’ll look at:
- a comprehensive guide to creating and marketing a podcast
- a way to get over your podcasting fears
- a model podcast to inspire you
read more >
- What is the color of intellect, knowledge, and wisdom?
- What color are bees unable to see?
- What is the “happiest” color in the color spectrum?
- What color most attracts mosquitos?
You’ll find the answers to these and other color-related questions in the infographic below. (If you’re too lazy to read the infographic, I’ve provided the answers at the end of the infographic.)
Be sure to check out yesterday’s guest column by Steve Bezella on The Psychology of Color for Marketing. read more >
By Gary L. Bezella
Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.
It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.
Here are common colors used in marketing and why you should – or shouldn’t – use them. read more >
Do you ever get fed up with the health gurus who spoil the holidays by advising you how to eat right and stay fit during this oh-so-tempting time of year?
The author of the following e-mail took it upon herself or herself (it didn’t include a byline) to help us assuage holiday-food-binge-guilt by suggesting a new–and much more palatable–set of rules for holiday eating.
Please print and carry this list with you in case you forget what to do.
1. Avoid carrot sticks.
Anyone who puts carrots on a holiday buffet table knows nothing of the Christmas spirit. In fact, if you see carrots, leave immediately. Go next door, where they’re serving rum balls. read more >
Facebook has updated its post scheduler for brand pages. They replaced the cumbersome method where you had to click separately on the year, month, day, hour, and minute with a simple calendar.
I have been asking myself why they didn’t do this in the first place, but then I remembered: We’re talking about Facebook here. Why make anything simple and user-friendly when they can make it frustrating, time-consuming, and complicated?
Thankfully, this new method is much more intuitive.
How to schedule an update on your fan page
Click inside your Page’s status update area, and a small blue clock icon will appear in the lower lefthand corner. read more >
With over 70 million users worldwide, Pinterest is one of the hottest social media sites—and one opportunity you won’t want to miss out on.
Pepper in some marketing for your book, restaurant, or business with a few pins of your own.
Today we’ve rounded up a few blog posts that will show you how to:
- Optimize your blog images for Pinterest
- Create clever Pinterest boards
- Use your Pinterest boards to create marketing materials
It’s time to get busy pinning! read more >
This week we’ve rounded up five blog posts to help you get the most out of blogging. Here’s what we’ll explore:
- A Mad Libs-style template for writing a strong blog post
- Simple ideas for giving old blog posts a facelift
- Creative ways to repurpose your old blog posts, both online and off
- A Michael Hyatt video to help you overcome 3 common blogging mistakes
- 10 sites that will give you a good laugh
Grab a cup of coffee and let’s get started! read more >