How to Use Content Marketing in Your Blogging and Copywriting

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
  •   read more >

Posted in Blogging, Infographics, Marketing, Social Networking, Writing No Comments

How to Create LinkedIn Showcase Pages in Four Easy Steps

LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.

This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.   read more >

Posted in Branding, LinkedIn, Marketing No Comments

How to Customize Your Facebook Page’s Web Address


“How do I customize the web address of my Facebook business page? When I created my page, it has lots of numbers at the end and follows this format: of numbers.”


A good step in polishing your business’ Facebook page is customizing your URL (web address) so it’s easy for users—and search engines—to find. You’ll notice, for instance, that our Facebook page URL looks like this:

As our reader noticed, the default URL for any newly created Facebook page follows a clunky format that includes an ID number Facebook assigns to each page. Thankfully, customizing your page’s URL is quick and easy.   read more >

Posted in Facebook 4 Comments

Pinterest: Account Security, Unlimited Secret Boards, Animated GIFs

Pinterest has got it right. So often when a social media service updates its features, users cringe because they have to relearn things that didn’t necessarily need fixing.

Not so with Pinterest. Check out these three Pinterest features that make Pinterest more secure, easier to use, and, well, more fun.

Let’s take a look at:

  • Pinterest’s Hacker-Catching Abilities
  • Unlimited Secret Boards
  • Animated GIFs

  read more >

Posted in Pinterest, Social Networking 1 Comment

Awesome Plugin Displays Bible References as Pop-Ups

Author Sherri Sand regularly includes scripture references in her devotional blog posts. She asked me whether there is a WordPress plugin that will automatically search her posts for scripture references and display the text of the Bible verses in a pop-up box.

Sure enough, there is! It’s called ESV CrossRef (or just CrossRef, once it’s installed on your site).

Read on to learn how it works and how it looks.   read more >

Posted in Blogging, WordPress Plugins, WordPress Websites No Comments

Three Key Changes to Facebook’s Fan Page Design

Facebook Page Admins: Watch for your new page design (which began rolling out the week of March 10-14, 2014).

Three key changes to expect:

  1. One column page feed.
  2. Apps images moved to left column.
  3. Page title superimposed on cover photo.

You’ll also notice easier access to your admin tools, “Pages to Watch” tool, and your page’s Insights (weekly stats). Read on to learn what these changes mean for your Facebook business page.   read more >

Posted in Facebook, Social Networking No Comments

How to Embed Getty Images on Your Blog – for Free!

Great news, bloggers:

Getty Images, the granddaddy of all stock photo services, has made millions of its images free to embed on blogs. It’s easy to use, too!

This blog posts provides step-by-step instructions for how to embed Getty images, and includes Terms of Use you must follow.   read more >

Posted in Blogging, Photos 1 Comment

How Pinterest Can Inject New Life to Old Blog Posts

I’ve been teaching workshops at writers’ conferences on creative ways authors can use Pinterest. So I thought I’d follow my own advice and explore how to repurpose my blog posts on Pinterest.

I’ve been planning this idea for close to a year, and after considering several options, I decided to emulate what Joan Stewart, aka, The Publicity Hound, does on her Pinterest board, “50 Tips for Free Publicity.” If it works for Joan, why reinvent the wheel?

Read on to learn my 10-step strategy, and then try it for yourself.   read more >

Posted in Blogging, Pinterest No Comments

Facebook 201: Hashtags, Email Lists, and App Boxes

You’ve set up a Facebook page for your business complete with an eye-catching cover photo, and now you’re ready to maximize the social media giant for all its worth.

We’ve rounded up two articles and an infographic to help you tackle three tasks:

  1. Collect email addresses from your Facebook fans
  2. Customize your Facebook app boxes for brand unity
  3. Use Facebook hashtags to widen your reach (infographic)

Facebook freshmen, it’s time to graduate! Log into Facebook and let’s get to work.   read more >

Posted in Branding, Facebook, Infographics, Marketing No Comments

Facebook Page Q&A: Why Can’t Some People Post to My Page?

We recently received a question from Liana Clark of Eclectic Journey Photography regarding her Facebook fan page.

“Even though my Facebook fan page settings allow anyone to post statuses and photos to my page, some of my ‘fans’ are able to post but others cannot. Do you have any idea why certain people can and others cannot post?”

With the help of her Facebook fans, Liana solved the problem before we had a chance to dig into this issue. Liana agreed to let us share her discovery with you since you may be having the same problem.   read more >

Posted in Facebook, Social Networking No Comments