I’m constantly on the lookout for euphemisms (yoo-fuh-miz-uhms): indirect, vague words and phrases that take the place of words/phrases thought to be too blunt, too harsh, or too politically incorrect.
I snapped this photo of Aspen Meadows Townhomes from my car while zooming south on I-5 (the West Coast’s major Interstate freeway that stretches from Canada to Mexico).
Aspen Meadows. Last time I checked, Aspen was a ski resort in Colorado. And meadows? I don’t think so. Not with the view of six lanes of I-5 30 feet from your front door. read more >
With the rise of smart phones, listening to podcasts is easier than ever. Take advantage of this convenience and create a podcast to grow your business. Today we’ll look at:
- a comprehensive guide to creating and marketing a podcast
- a way to get over your podcasting fears
- a model podcast to inspire you
read more >
- What is the color of intellect, knowledge, and wisdom?
- What color are bees unable to see?
- What is the “happiest” color in the color spectrum?
- What color most attracts mosquitos?
You’ll find the answers to these and other color-related questions in the infographic below. (If you’re too lazy to read the infographic, I’ve provided the answers at the end of the infographic.)
Be sure to check out yesterday’s guest column by Steve Bezella on The Psychology of Color for Marketing. read more >
By Gary L. Bezella
Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.
It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.
Here are common colors used in marketing and why you should – or shouldn’t – use them. read more >
Do you ever get fed up with the health gurus who spoil the holidays by advising you how to eat right and stay fit during this oh-so-tempting time of year?
The author of the following e-mail took it upon herself or herself (it didn’t include a byline) to help us assuage holiday-food-binge-guilt by suggesting a new–and much more palatable–set of rules for holiday eating.
Please print and carry this list with you in case you forget what to do.
1. Avoid carrot sticks.
Anyone who puts carrots on a holiday buffet table knows nothing of the Christmas spirit. In fact, if you see carrots, leave immediately. Go next door, where they’re serving rum balls. read more >