I’m not a “leading brand,” and chances are, you aren’t, either. But who says we can’t borrow some of the great stuff leading brands use to build their Facebook following?
Jeff Bullas showcases brands such as McDonald’s, VISA, Walmart, Apple, and Starbucks. See what they’re doing that you can emulate on your own page.
My simple definition for “engagement” is “talking with your fans.”
Mari Smith calls it “responding to fans” and “building community.” In her article, she explores five factors that contribute to exceptional engagement and measurable results:
- Launch creative incentives
- Post highly shareable content
- Build a tight community
- Have a quirky brand
- Be a beloved personality
Do you know the difference between these?
- Recommendations Bar
- Recommendations Box
- Like Button
- Like Box
If not, you’ll want to read Andrea Vahl’s post. She explains what each tool is, why you might want to use it, and how to install it.