Archive for Blogging

“I don’t understand blog posts, emails and other messages that begin with an apology,” writes Seth Godin on his blog today.

My readers and clients often ask me:

If life gets in the way and I haven’t blogged in a while, should I apologize to my readers when I return?

No.

Frankly, the vast majority of your readers don’t care much about you. When they read your blog post, they’re most interested in what’s in it for them.

If you steadily blog 5-7 days per week and suddenly fall off the radar for a while, you will get comments and e-mails from faithful readers who are concerned that something happened to you. If you’re committed enough to blog daily over a long period of time and an illness or family emergency prevents you from blogging, it’s fine to let your readers know why you’re out of commission.

But committed bloggers aren’t the ones who are constantly apologizing to their readers. The ones who are apologizing are those who have good intentions to blog, but never get around to it. They’re those who blog regularly for three months and then the creativity well dries up. They decide to take a “short” break, which turns into a month-long break.

Guilt-ridden with letting their readers (and themselves) down, they open their post with an apology.

“If you’re sorry to interrupt me with that spam, don’t send it,” writes Seth Godin. “If you know that yet another blog post on a topic that’s not of interest to your readers will annoy them, don’t post it.”

If you’re having trouble blogging regularly and need to take a break from blogging, just do it. No apologies.

If other things in life seem more important than blogging (and they are), take a hiatus from blogging. No apologies.

If you’re traveling to Florida to teach at a conference (like I will be next week), and you know you’re going to have absolutely zero time to blog, just say no to blogging that week. No apologies.

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In his wonderful book, Brain Rules, John Medina explains how our brains continuously scan the sensory horizon, assessing events for their potential interest or importance. The more important events are then given extra attention.

Our brains also pay more attention to information that’s surprising, unique, or presented in unexpected ways.

Did you see the GoDaddy commercials during the Super Bowl, for instance? The content of their commercials had nothing to do with domain names, but I suspect the sexy women enticed more than a few Super Bowl fans to check out their Web site, just to see what this company is all about (or more likely, in hopes of seeing even more images of scantily clad women).

Knowing this tidbit about how our brains work comes in handy when you’re planning a marketing campaign – or even writing a blog post.

Case in point:

My niece, Kelli Christianson, who graduated from college last spring, writes a personal blog called “Thirsty for Rain.”  Kelli is a fun-loving woman with a great sense of humor, as you’ll soon discover.  Last week on her blog, Kelli shared a favorite family recipe for White Chicken Chili, which she gave me permission to re-print.  Be sure to read the entire recipe, especially the cooking instructions.

This is one recipe you won’t soon forget! As an added bonus, you’ve also got a yummy recipe you can whip up for dinner this week.

White Chicken Chili

Over the weekend, Dave and I made this delicious recipe from my super special mommie’s recipe. There is nothing like sharing a wonderful home-made meal with many people you love. I want to do it again.

Hello, domestic soul whom I have been stifling and avoiding.

Three cans or 45 ounces of great northern beans
2lb of chicken breasts
2 cups of broth
1 TB olive oil
1 cup of chopped artichokes (but I always use more)
4 oz mild diced green chilies
12 oz of Monterey jack cheese
3 cloves garlic
2 med onions chopped
2 1/2 tsp. cumin
1 tsp oregano
1/4 tsp cloves
1/4 cayenne pepper

Cook your chicken breasts in 1/2 inch of boiling water. Flip juicy breasts as needed. Slice chicken into soupy-size bites. Use leftover water as chicken broth.

Grab large pot and add cans of beans with their water (do not drain) into the pot on medium heat. Simmer- not boil. Simmer means one bubble every second or two, anything more is boiling. Add freshly chopped artichokes and green chilies when you desire but drain these bad boys- their juices are too potent.

In another saucepan saute(e with accent)- your chopped onions and garlic in the olive oil. You can add a bit of the spices to this mix if it delights you.

Add spices at the end. All good cooks taste their food. Get a long tasty spoon and add more cayenne pepper for more spice. I usually add more cumin because it is my favorite.

Throw everything together while singing with a large glass of wine in hand.
Stir pot with a large wooden spoon while making up witchy chants. This is a very important step and should not be avoided or scoffed at.

Ladle into chubby bowls and top with cheese. The original recipe adds the cheese to the soup but less is more when it comes to diary and meat. Americans consume too much of this- plus it makes me feel bad.

Enjoy with crunchy tortilla chips or the soda bread recipe I will post later this week.

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Eva Marie Everson, a writing colleague, e-mailed me a question about her Blogger blog:

How can I encourage readers of my blog to share my posts on other social networks?

I asked Eva Marie whether she wanted to add a “widget” so people who like a particular blog post can re-tweet it or post it to one of their social networks OR whether she wanted to add social media icons to her blog’s sidebar (when people click an icon, they’re linked to Eva Marie’s Twitter or Facebook account, so they can begin following her).

Many people don’t realize these are completely different functions, so I needed to make sure I was answering the right question.

Eva Marie did, indeed, want her fans to be able to re-tweet her blog posts on their own social media sites.

To do this on Blogger, you add a “gadget.”

  • Click the “Layout” tab from within your Blogger admin area.
  • Then click “Page Elements”
  • Click “Add a Gadget”
  • In the upper righthand corner of your screen, you’ll see a “search for gadgets” form.  Enter the search term “share”

Here are several sharing gadgets you can experiment with:

TweetMeme Retweet –  useful for people who want to re-tweet your post.

UpTweet - does the same as TweetMeme.

Share it – a helpful gadget that allows your fans to share the post on either Twitter or Facebook.

Sociable – allows users to share your blog and posts on social networks and social bookmarking sites like Google Bookm arks, Del.icio.us, Digg, Reddit, StumbleUpon, Technorati, Facebook, Twitter and others.

Facebook Share – allows your fans to share your post on Facebook.

  • Once you’ve selected the gadget you want, click the big “plus” sign on the right side of your screen.
  • A pop-up form will offer you some configuration options.  Configure the gadget, click Save, and then drag and drop the gadget where you want it to appear in your blog’s sidebar.

Eva Marie went through the process, and e-mailed me:

I DID IT!!!!

You have no idea how BIG this moment is.

Do you have a question for the Blogging Barista? Ask away; I regularly feature reader questions on my blog.

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Last night, at the meeting of our local writers’ association, a woman approached me.

“I really like getting your Social Media Tip of the Day in my Inbox,” she said. They’re helpful, and they seem to come at the exact time I need to hear that particular bit of advice.”

Social Media Tip of the Day is a one-sentence tip intended to inform or inspire you regarding some aspect of blogging, Twitter, Facebook, or social media marketing in general. I don’t try to sell you anything. It’s just a tip. Period.

Here are two ways to access the tips:

1.  Become a fan of Blogging Bistro on Facebook.

We post a fresh tip daily on our Wall — we’re on Day 33 today! You can scroll through all the previous tips there, too.

2.  Subscribe to Bright Ideas Blogzine, our free, monthly e-newsletter.

When you confirm your subscription, you’ll receive two items:

Your Social Media Plan: How to create a coordinated attack that integrates your blog, Web site, Facebook, and Twitter content. This 9-page report contains lots of practical action steps to help you develop your own social media strategy.

About five days after your subscription kicks in, you’ll begin receiving social media tips in your Inbox. You’ll get one each day for two weeks, and then weekly after that.

To subscribe to Bright Ideas, just enter your name and e-mail address in the form in the righthand sidebar of my Web site, or send a blank e-mail to bloggingbistro@aweber.com. You’ll instantly receive a confirmation e-mail asking you to verify your subscription request. Just click the link and you’re all set.

In Friday’s guest column, Geoff Hoff  points out that using fiction techniques in your business blog posts makes your writing “more viscerally appealing to your reader.”

I couldn’t agree more. I write non-fiction, but I read fiction (55 novels in 2009). As I inhale novels, I mentally dissect each one to learn how the author creates rich characters, intriguing plot lines, and compelling dialogue.Ender's Game

I love to binge on a particular author. I’ll select an author who is new to me (usually someone recommended by another writer) and read every book written by that author, one after another. Author binges acquaint me with an author’s unique style, and as I immerse myself in every novel that author has published, I become familiar with specific techniques the author uses.

Often, I’ll hand-copy or type several paragraphs from an author’s novel. As I copy the author’s words, they come alive for me and I’m able to pick out specific turns-of-phrase that I can incorporate into my own writing.

I binged on several authors during 2009 (you’ll see from my choice of authors that I have an eclectic reading style – I’ll read almost anyone!).

Here are my author binges, in no particular order:

Orson Scott Card – I started with the Alvin Maker series (the covers alone are some of the cheesiest I’ve ever seen!) and worked my way through the Science Fiction classic, Ender’s Game, and most of the other Ender books.

Ted Dekker – I read several of his recent suspense/thrillers (which have pseudo-Christian themes) and worked my way back to his earlier works. Just finished the Martyr’s Song series. I’m mad at Ted; I’ve spent many a sleepless night turning pages to find out what happens next.

Tamera Alexander – Who woulda thunk I’d like historical Christian western romances? Not me! But I do. At least, I like her books; she’s an excellent writer.

Seth Godin – I know; I know… Seth Godin writes non-fiction. But he writes about business blogging and other business-related topics. I like his style. It’s plain. Simple. Readable. Pointed.

Daisy ChainMary DeMuth – Mary and I met several years ago at a writers’ conference and of course, I must read everything my writer friends publish (Hi, Mary!). I recently read the first two books in her Defiance Texas Trilogy. Her books are heart-wrenching because they address difficult topics (such as child abuse), but she’s a brilliant rising star in Christian fiction.

Alexander McCall Smith – I adore The No. 1 Ladies’ Detective Agency Series, am working my way through The Isabel Dalhousie series, and plan to start The Portuguese Irregular Verbs series and The 44 Scotland Street series sometime during my lifetime. Love his intriguing titles and quirky characters!

Elizabeth George – I’ve been binging on Inspector Lynley and his sidekick, Barbara Havers, for years. Next on my list: Careless in Red.

Classic Binges

I binge on these authors repeatedly – sometimes yearly.

pride and prejudiceJane Austen – I never tire of Pride and Prejudice, Sense & Sensibility, Mansfield Park, and the others, no matter how many times I read them.

Jan KaronThe Mitford Years is my favorite series, bar none.

Maeve Binchy – One of my absolute favorite authors. I’ve read most of her books, and will probably re-read them all.

John Grisham – Who hasn’t binged on him?

Mary Higgins Clark – Ditto.

Richard Llewellyn – It took me 10 years to collect the entire How Green Was My Valley series, but I own ‘em all. And love ‘em.

Thomas Hardy – Dark, intriguing, tragic love stories. Tess of the D’Urbervilles is one of my all-time favorite novels.

Charlotte Bronte – Ditto. The first time I read Jane Eyre I was a young girl; I knew then that I was going to become a big fan of British literature.

I need some new authors to binge on in 2010. Recommendations, anyone?

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Categories : Blogging, Writing
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Jan
05

Submit a Guest Column to Blogging Bistro

Posted by: Laura | Comments (1)

Would you like to share what you’re learning about blogging, Twitter, or Facebook? Submit a guest column to Blogging Bistro.

We accept guest blog posts on a variety of topics:

  • Business blogging
  • Facebook
  • Twitter
  • LinkedIn
  • Social media in general
  • Internet marketing
  • Web-based writing
  • WordPress (such cool plug-ins you’ve discovered)
  • Reviews of social media tools and apps
  • Tutorials (video tutorials or written tutorials with screenshots)
  • Personal stories about what you’re learning in regards to social media
  • Tips for social media newbies

Quill PenSubmission Guidelines

  • Your post can be an adaptation (not a complete reprint) of an article you’ve posted on your personal blog at least six months ago (we do not accept articles previously published on commercial sites, on other people’s blogs, or in magazines/newspapers).
  • Your article should range from 300-500 words (if you go a tad over 500 words, that’s okay).
  • Your article must be tightly-focused on a single aspect of social media.
  • Your article must include practical action steps readers can begin using immediately.
  • Carefully edit your article for correct grammar, usage, spelling, punctuation, and capitalization.
  • Include up to two links in your byline (i.e. a link to your blog and another to your Twitter or Facebook account).
  • Include a low-res (72 dpi), good-quality headshot of yourself. We reserve the right not to use your headshot if it does not meet our quality standards.
  • If you submit images or screenshots to accompany your guest post, size them appropriately (72 dpi, no larger than 300 px) and send them as JPEG or PNG attachments.

E-mail your post as a Word attachment to Blogging Bistro. In the Subject line, put Guest Post Submission for Blogging Bistro.

We will acknowledge receipt of your post via e-mail, usually within 48 hours, and will let you know whether your post has been accepted for publication.

Categories : Blogging, Guest Articles
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Dec
31

The Best of Blogging Bistro 2009

Posted by: Laura | Comments (1)

Snowman 2009 to 2010Yesterday I shared 16 of my best social media tutorials from the past year. Today, you get links to 14 more popular blog articles from 2009.

8 Reasons NOT to Blog

10 Good Reasons to Blog

15 Secrets For the Perfect Business Portrait

The Three Best, All-Time Tips for Increasing Your Blog’s Readership

12 Reasons Why I Refuse to Follow You On Twitter

7 Marketing Lessons I Learned at a Rock Concert

The Cardinal Rule for Social Media Marketing

Setting Blogging Goals: How Often Will You Update?

How to Create a Blogging Editorial Calendar

Two Seconds to Impact! (Bright Ideas Blogzine, November 2009)

How to Connect with Your Readers – WII-FM

Why Every Writer Needs to be on Twitter

Body Language Lessons to Help You Become a More Effective Communicator (Bright Ideas Blogzine, May 2009)

The 3 Ps for Creating the Perfect Internet Profile (Bright Ideas Blogzine, June 2009)

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Have you considered showcasing some of your best blog posts from 2009?

“Best of…” posts are always popular with readers, and they also help you get more mileage from your archived articles.

I enjoy creating tutorials for beginning social media users; here are 16 of my most-requested ones:

The Blogging Barista’s Best How To-torials of 2009

1. Make a Name for Yourself on Google

2. Write Twitter Teasers that Lure People to Your Archived Blog Posts (Guest article on TwiTip)

3. Set up a Gravatar

4. Create a Hyperlink Inside a Blog Post

5. Market Yourself With Business Cards

6. Make Google Love Your Twitter Profile

7. Create a Hacker-Resistant Password

8. Create a Custom Subject Line for Feedburner E-Mail Updates

9. Avoid Twitter Phishing Scams

10. Link to Your Facebook Business Page From Your Profile

11. Use Google’s Wonder Wheel to Generate Ideas for Blog Posts

12. Create a Branded Facebook Username

13. Connect Your LinkedIn and Twitter Accounts

14. Submit Your Business Site to Yahoo! Local

15. Submit Your Web Site to Bing and Bing Local

16. Market With Word Clouds

Please share a link to your “Best of 2009″ post. If you haven’t written it yet, get busy!

Categories : Blogging
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Marilyn and Wayne Gray have a passion to see people set free from hurts – addictions, marital strife, and depression resulting from past abuse or neglect.

Although their non-profit ministry, Freedomtrain Ministries, is thriving, they wanted to take it to the next level. Marilyn says:

“We wanted to update our Web site, add more multi-media resources, and present ourselves publicly in a more personal manner.”

When we began working with Marilyn and Wayne, we reviewed their Web site and immediately pinpointed several areas that needed improvement:

  1. Their copy was impersonal and did not clearly explain the services they provide, the purpose of their ministry, or the reason why they were leading this ministry.
  2. Their blog was located on a different site and had a completely different design than their Web site.
  3. The width of their site’s banner (header) was narrower than the other elements on the site, giving the entire site a disjoined feel.
  4. The white (and yellow, and lilac, and green, and blue!) type on a purple background was jarring to the eyes.
  5. The myriad of type fonts, sizes, and styles, combined with long blocks of text, made the site uninviting difficult to read.
  6. The site had not been optimized for different browsers, and the navigation buttons displayed off-kilter on some browsers.

Here’s a BEFORE screenshot of their original Web site:

Freedomtrain Ministries - Before

Marilyn and I collaborated closely on every step of this project. We fine-tuned their ministry’s brand message, re-wrote all the copy on their site, selected a contemporary color scheme, and customized a WordPress theme to create a clean, simple design. I love the way their copy now reflects the deepest parts of who they are. Read Marilyn’s testimony and you’ll see what I mean.

  • One of our graphic artists freshened up their logo and designed two banners that fade in and out, creating a flash-style effect. Because Freedomtrain Ministries draws from a wide age-range of clients (early 20s to seniors), our artist faced the challenge of creating something that was cool enough to attract Gen Yers, yet conservative enough to appeal to seniors. Here’s one of the new headers:

FTbanner1 (2)

  • Marilyn and Wayne diligently collected endorsements and testimonials from people who have attended their training and ministry sessions, and we interspersed those throughout the site, sometimes as pull quotes and sometimes as graphic elements.
  • We migrated their blog content from their former host into their new WordPress site, and I gave Marilyn some tips about how to format blog posts and how to optimize them for search engines.
  • Marilyn and Wayne signed up for an account with an e-newsletter service, and we popped a subscription form into their site’s sidebar. We also added RSS features so people can subscribe to their blog posts via a feed reader or e-mail.

Many small non-profits hesitate to build or revamp their Web site, assuming that such a venture must be extremely expensive. It’s not. FreedomtrainMinistries.com is an example how you can freshen up a site on a limited budget – and breathe new life into your business at the same time.

Stop by their new site for a looksee!

Need help building a Web site/blog, or overhauling your existing site?

Ask us for a free, no-pressure consult to assess your needs. E-mail info@bloggingbistro.com

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Categories : Clients' Blogs
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This week, I’m making guest appearances on others’ blogs:

*For those of you who are scratching your head, wondering how to pronounce Snohomish, it’s snowHOMEish. Snohomish County is the third largest in Washington, with over 696,000 residents. We love Native American names in Washington state.

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