Category Archives: Infographics

How to Use Content Marketing in Your Blogging and Copywriting

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
  •   read more >

Posted in Blogging, Featured, Infographics, Marketing, Social Networking, Writing No Comments

Facebook 201: Hashtags, Email Lists, and App Boxes

You’ve set up a Facebook page for your business complete with an eye-catching cover photo, and now you’re ready to maximize the social media giant for all its worth.

We’ve rounded up two articles and an infographic to help you tackle three tasks:

  1. Collect email addresses from your Facebook fans
  2. Customize your Facebook app boxes for brand unity
  3. Use Facebook hashtags to widen your reach (infographic)

Facebook freshmen, it’s time to graduate! Log into Facebook and let’s get to work.   read more >

Posted in Branding, Facebook, Featured, Infographics, Marketing No Comments

Step-by-Step Guide to Crafting a Killer Blog Post [Infographic]

Everyone’s looking for the secret to writing blog posts that cause readers to swoon, to declare that your blog is the best thing since sliced bread, and any other cliches you can insert into this space.

I hate to be the bearer of bad news, but there is no secret. Crafting excellent blog posts takes time, commitment, and an insatiable desire to learn — and to share what you’re learning with others.

Today’s infographic provides helpful tips about how to craft killer posts that’ll keep your readers coming back for more. First, a brief overview of the infographic…   read more >

Posted in Blogging, Featured, Infographics No Comments

What’s Your Most Reliable Tool for Social Networking? [Infographic]

During last week’s technology conference in the Seattle area (at which I taught several workshops), I heard a lot of grumbling about Facebook. Long-time page owners expressed their frustration with Facebook’s ever-changing algorithm that determines what percentage and which types of updates are likely to be distributed to our followers’ news feeds — a percentage that continues to decrease at alarming rates.

I’ve heard that the average life span of a social network is 10 years. Guess when “TheFacebook.com” was launched at Harvard University?

2004.

You do the math.   read more >

Posted in Blogging, Facebook, Featured, Infographics, Social Networking No Comments

How to Dive Deeper into Google Analytics

If you’re new to Google Analytics, the sheer number of options can be overwhelming. Don’t let this stop you from diving into an incredibly helpful (and free!) tool for uncovering valuable information about who’s visiting your website and what content most interests them.
 
Today we’re bringing you two tutorials and an infographic to help you get beyond the basics of Google Analytics. You’ll discover:

  • How (And Why) to Customize Your Google Analytics Dashboard
  • 3 Simple Google Analytics Reports to Increase Site Traffic
  • Decoding Google Analytics: A Primer (infographic)
  •   read more >

Posted in Blogging, Featured, Google Tools, Infographics, Productivity Tools, SEO No Comments

3 Ways to Harness the Power of Mobile for Your Small Business

Sixty-three percent of US adults go online using their mobile phones and 1 in 5 US adults do most of their online browsing using their mobile phone, according to a recent study from the Pew Research Center.

Mobile usage is growing by the day, so how can small business owners harness the power of mobile?

  1. Optimize your website for mobile devices
  2. Act on mobile marketing statistics
  3. Use responsive design
  4. Read on to learn how you can make mobile marketing work for you.   read more >

Posted in Featured, Infographics, Mobile Marketing, Responsive Design No Comments

Blog: The Most Powerful Tool in Your Marketing Toolbox

Thinking about blogging this year?

Websites that include a blog integrated into the site (NOT hosted separately on Blogspot or some other blog hosting service) typically have 434% more indexed pages.

Blog posts are doorways to your business. Publish a blog post once a week this year, and give your customers 52 doors to open.

This article and accompanying infographic explains how to use the “doorway” method to help new customers discover you.   read more >

Posted in Blogging, Featured, Infographics, Marketing, SEO No Comments

4 Ways to be a More Effective Tweeter

It’s Twitter How-to day here at Blogging Bistro. Brush up your Twitter strategy and become a more effective Tweeter with these three articles and an infographic.

Let’s take a look at:

  • How to use Twitter’s Inline Images to Increase Engagement
  • How to Not Accidentally Hide Your Tweets
  • How to Schedule Your Tweets in Advance
  • How to Maximize Your Tweets (infographic)

  read more >

Posted in Featured, Infographics, Social Networking, Twitter No Comments

How to Spice Up Your LinkedIn Profile and Company Page

Liven up your LinkedIn profile and company page so you can stand out on the world’s largest professional social network (259 million users andcounting). Check out these articles and infographic to take your account to the next level:

  • 10 most overused words in LinkedIn profiles
  • 10 simple steps to achieving All-Star status on LinkedIn
  • 5 ways to optimize your LinkedIn company page
  • What to do after you’ve set up your LinkedIn profile (infographic)
  •   read more >

Posted in Infographics, LinkedIn, Social Networking No Comments