Category Archives: Infographics

Tutorial: Click To Tweet Plugin for WordPress

When Blogging Bistro client Amy Yoffie shared a new click to tweet tool with us, we were eager to check it out. As vice president of Eric Yoffie, LLC, Amy manages the social media and marketing for her husband Rabbi Eric Yoffie, writer, lecturer, and internationally known religious leader. Amy shared with us a WordPress plugin that creates click to tweets with the touch of a button.

With several click to tweet tools to choose from (we showed you how to use TweetLink and a different Click to Tweet tool in the past), you might be wondering, “Is there really room for another click to tweet tool on the market?”

After testing CoSchedule’s Click to Tweet WordPress plugin, we say yes. In fact, we’ve been convinced to switch our from our go-to tool for two reasons: ease of use and good looks.   read more >

Posted in Blogging, Featured, Infographics, Twitter No Comments

The 4 Ps of Marketing Your Blog

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.   read more >

Posted in Blogging, Guest Articles, Infographics, Marketing No Comments

Google+ Tips: How to Get More Followers and Master Hangouts

You may have fine-tuned your Facebook and Twitter marketing strategies, but if you’re like most people, you could pay a little more attention to the newer kid on the social media block—Google+.

Google+ is growing, so it’s important, especially for businesses, to include it in your social media strategy.

Read on to learn how to make the make the most of this emerging social media giant. We’ve brought two blog posts and an infographic to help you learn how to:

  • Get More Google+ Followers
  • Host a Google+ Hangout
  • Increase Engagement by Knowing Your Audience (infographic)
  •   read more >

Posted in Google Tools, Infographics, Social Networking 1 Comment

How to Use Content Marketing in Your Blogging and Copywriting

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
  •   read more >

Posted in Blogging, Infographics, Marketing, Social Networking, Writing No Comments

Facebook 201: Hashtags, Email Lists, and App Boxes

You’ve set up a Facebook page for your business complete with an eye-catching cover photo, and now you’re ready to maximize the social media giant for all its worth.

We’ve rounded up two articles and an infographic to help you tackle three tasks:

  1. Collect email addresses from your Facebook fans
  2. Customize your Facebook app boxes for brand unity
  3. Use Facebook hashtags to widen your reach (infographic)

Facebook freshmen, it’s time to graduate! Log into Facebook and let’s get to work.   read more >

Posted in Branding, Facebook, Infographics, Marketing No Comments

Step-by-Step Guide to Crafting a Killer Blog Post [Infographic]

Everyone’s looking for the secret to writing blog posts that cause readers to swoon, to declare that your blog is the best thing since sliced bread, and any other cliches you can insert into this space.

I hate to be the bearer of bad news, but there is no secret. Crafting excellent blog posts takes time, commitment, and an insatiable desire to learn — and to share what you’re learning with others.

Today’s infographic provides helpful tips about how to craft killer posts that’ll keep your readers coming back for more. First, a brief overview of the infographic…   read more >

Posted in Blogging, Infographics No Comments

What’s Your Most Reliable Tool for Social Networking? [Infographic]

During last week’s technology conference in the Seattle area (at which I taught several workshops), I heard a lot of grumbling about Facebook. Long-time page owners expressed their frustration with Facebook’s ever-changing algorithm that determines what percentage and which types of updates are likely to be distributed to our followers’ news feeds — a percentage that continues to decrease at alarming rates.

I’ve heard that the average life span of a social network is 10 years. Guess when “TheFacebook.com” was launched at Harvard University?

2004.

You do the math.   read more >

Posted in Blogging, Facebook, Infographics, Social Networking No Comments

How to Dive Deeper into Google Analytics

If you’re new to Google Analytics, the sheer number of options can be overwhelming. Don’t let this stop you from diving into an incredibly helpful (and free!) tool for uncovering valuable information about who’s visiting your website and what content most interests them.
 
Today we’re bringing you two tutorials and an infographic to help you get beyond the basics of Google Analytics. You’ll discover:

  • How (And Why) to Customize Your Google Analytics Dashboard
  • 3 Simple Google Analytics Reports to Increase Site Traffic
  • Decoding Google Analytics: A Primer (infographic)
  •   read more >

Posted in Blogging, Google Tools, Infographics, Productivity Tools, SEO No Comments

3 Ways to Harness the Power of Mobile for Your Small Business

Sixty-three percent of US adults go online using their mobile phones and 1 in 5 US adults do most of their online browsing using their mobile phone, according to a recent study from the Pew Research Center.

Mobile usage is growing by the day, so how can small business owners harness the power of mobile?

  1. Optimize your website for mobile devices
  2. Act on mobile marketing statistics
  3. Use responsive design
  4. Read on to learn how you can make mobile marketing work for you.   read more >

Posted in Featured, Infographics, Mobile Marketing, Responsive Design No Comments