LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.
This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages. read more >
Earlier this week, I showed you ten simple steps to achieving All-Star status on LinkedIn. To round out this week’s LinkedIn theme, I’m sharing links to articles from around the web:
- A unique “moving infographic” retrospective that overviews LinkedIn’s history
- YouTube video about LinkedIn’s redesigned mobile app
- LinkedIn’s new Talent Solutions tool
- How to lock down your privacy settings on LinkedIn
- Infographic: Blueprint for the perfect LinkedIn status update
read more >
By Laura Christianson
LinkedIn celebrated its tenth birthday May 5. With 225 million members worldwide (over 77 million of them, in the US), LinkedIn has carved a niche for itself as the social network for business professionals.
Because it serves as a hub to showcase job experience, skills, and education, LinkedIn focuses more on words and less on images. However, its recent profile redesign organizes those words in tidy modules and offers new options for uploading visual content. read more >
LinkedIn has introduced a new feature called Endorsements.
Endorsements is a quick and easy way for you to give your stamp of approval to the skills and expertise of your LinkedIn connections.
A helpful article at Entrepreneur’s Daily Dose blog suggests beginning by endorsing 10-to-20 people in your “professional inner circle.”
In today’s post, you’ll learn:
- How to customize your skills list
- How to give — and receive — endorsements
read more >
This is a guest post by Ben Frisby. If you would like to submit a guest article, please check out our guest post guidelines.
Connecting with people on LinkedIn is rather different to connecting to people on other social networking sites. While people will connect with relative strangers on Facebook and Twitter, connections on LinkedIn are supposed to be more meaningful.
Networking on LinkedIn is a good way to find new clients and grow your professional brand.
Expanding Your Network
Making connections on LinkedIn takes more effort than growing your network on a more casual social network. Don’t make the mistake of sending random connection requests to people who work in your niche in the way that you might if you were building up your Twitter or Facebook network. read more >
Last week, I told you that HootSuite (web-based social media dashboard) now allows all users to schedule updates for and manage LinkedIn Company Pages for free.
Here’s another new LinkedIn development for LinkedIn Company Pages:
Targeted Status Updates
The title says it all — you can now target your status updates to a specific demographic of your Company Page’s followers. Here’s how:
When you add an update to your Page, click the link below the update that says “Share with” and choose “Targeted audience.”
A pop-up box gives you several radio buttons to click. One helpful option is “non-employees only.” If, for instance, you want read more >