Category Archives: Marketing

Marketing tips, tricks, and tutorials from Laura Christianson, The Blogging Barista.

The Truth About Elevator Pitches and Brand Messaging

  • How should you develop — and deliver your brand message?
  • How can you prove to your boss that social media is, indeed, a wise investment?
  • How do you plan an effective social media strategy– without overdoing it?

The following four articles provide excellent ideas. Click the headline to access the full article.

No one ever bought anything in an elevator

The true meaning of “elevator pitch.” [Seth Godin]

more >

Posted in Branding, Featured, Marketing, Social Media News, Social Networking | Leave a comment

Five Tips for Selling Your Services on Fiverr

This is a guest post by Peter Claridge. If you would like to submit a guest article, please check out our guest post guidelines.   You can’t have failed to notice Fiverr.com in the last 12 months. But if you… more >

Posted in Guest Articles, Marketing, Social Networking | Leave a comment

MOO Offers Free Facebook Timeline Business Cards

Printing company MOO, Inc. is offering an innovative type of business card. They’ve teamed up with Facebook to create “Facebook Timeline Cards” –- a funky card that features the cover photos from your Facebook Timeline and makes a separate card… more >

Posted in Business Cards, Marketing | Leave a comment

How to Create a Social Poll with Quipol (Tutorial)

~Will Obama win a second term?

~Is Seinfeld the best sitcom of all time?

~Did you buy Call of Duty 4 on opening day?

Take the pulse of your online audience quickly with a free web-based social polling tool called Quipol. I’m guessing that’s short for “Quick Poll.”

It’s easy to use. Here’s how:

Step 1:

Go to Quipol.com and sign up for a free account.

Be sure to create a branded username for your account; I chose http://quipol.com/bloggingbistro, since “bloggingbistro” is more >

Posted in Marketing, Polls & Surveys | 1 Comment

Black Friday Has Become Black Thursday

Remember that day we used to celebrate — the one where we’d join with family and friends to thank God for our many blessings, eat turkey, take naps, and watch football? Some retailers would have us ignore that day altogether… more >

Posted in Marketing | 5 Comments

Santa Now Available by Web, iPhone, and iPad

When you were a kid, did you pen a Christmas wish list and mail it to Santa? Well, now you can circumvent the U.S. Postal Service and send your missive directly to the North Pole by visiting Santa’s website, Santa.com… more >

Posted in Marketing | 1 Comment

JC Penney Comes Up with a New Use for QR Codes (Video)

JC Penney came up with an ingenious use for QR codes — those square, 2-dimensional bar codes you scan with a smartphone. Called a “Santa Tag,” these QR codes allow you to record a personalized voice message to the person… more >

Posted in Marketing, QR Codes | 5 Comments

Best Places to Find Free and Low-Cost Stock Photos Online

When you visit a blog, what’s the first thing about a particular post that catches your attention?

Other than the article’s title, it’s probably the image (or images) that accompany the post.

Readers’ eyes are drawn to images, so it’s important to place a visual that illustrates your point into every blog post.

Readers are also creatures of habit, so place images in a consistent location, such as the upper left or upper right area of each post. Wrap text around the image to create a clean, packaged look.

I’m forever on the hunt for free and inexpensive stock photos and illustrations to use on websites, blogs, marketing materials, and PowerPoint presentations. You can find oodles of high-quality, royalty-free stock photos and illustrations online. more >

Posted in Ask the Barista, Blogging, Google Tools, Marketing, Photos | 9 Comments

Social Media Marketing for Farmers

I grew up in an Eastern Washington farming community and have lived in small farm towns most of my life.

So it was with great delight that I accepted an invitation to teach a workshop on social media marketing at the Focus on Farming Conference Thursday, November 3 at Everett’s Comcast Arena.

My breakout session starts at 3:30 p.m., when conferees are likely to be worn out and experiencing severe information overload.

Instead of forcing you to listen to me talk for an hour, we’re going to do a couple of hands-on exercises that will help you formulate a social networking strategy you can begin using immediately. more >

Posted in Conferences and Workshops, Marketing, Social Networking | 2 Comments

Buy and Sell Professional Services for $5 at Fiverr.com

Did you just go through a bad breakup? Have an ex you’d like to make jealous?

Head on over to Fiverr.com and hire a cute young woman – for only $5 – to be your Facebook girlfriend for one whole week. She advertises:

“I’ll leave you cute comments and all of those other things a girlfriend does! This offer is not just for the guys, ladies are welcomed too!”

This is just one of the many bizarre and entertaining services offered at fiverr, a website where you can buy and sell things you’re willing to do for $5.

Other examples in the “Social Marketing” category:

I will create a video testimony positively reviewing your business, website, or product. more >

Posted in Free-For-All, Marketing | 3 Comments