In this updated version of helpful blog posts from around the web, you’ll find links to 11 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials.
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Some authors-turned-marketers prey on unsuspecting writers, promising they will reveal publishing “secrets” when writers sign up for their spendy online courses. Buyer beware.
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Want to improve your chances of getting noticed on social media? Try these seven simple, yet often overlooked, techniques for increasing the success of your promotional activities on Facebook or Twitter.
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If you’ve been collecting names and emails for your e-newsletter and are now ready to begin using them, it’s a good idea to verify that the emails are valid before you import them to your e-newsletter list.
Why?
Because most email marketing services (such as MailChimp, AWeber, and Constant Contact) base their monthly fees on the total number of subscribers.
This article explains how BriteVerify works and includes examples of how two Blogging Bistro clients used the service to axe the deadwood from their email lists.
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The right person at the right time can transform your business. Influence can be as simple as a friendly journalist who writes an article about your company.
In this tutorial by guest columnist, Bruce Harpham, you’ll learn a simple technique to quickly identify influential people in your field.
How to Target Influential People
Thinking about blogging this year?
Websites that include a blog integrated into the site (NOT hosted separately on Blogspot or some other blog hosting service) typically have 434% more indexed pages.
Blog posts are doorways to your business. Publish a blog post once a week this year, and give your customers 52 doors to open.
This article and accompanying infographic explains how to use the “doorway” method to help new customers discover you.
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Quiz:
You’ll find the answers to these and other color-related questions in the infographic below. (If you’re too lazy to read the infographic, I’ve provided the answers at the end of the infographic.)
Be sure to check out yesterday’s guest column by Steve Bezella on The Psychology of Color for Marketing.
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By Gary L. Bezella
Guest Columnist
Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.
It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.
Here are common colors used in marketing and why you should – or shouldn’t – use them.
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When authors ask me to help them with their online marketing, they usually open with:
“My agent told me I need a Facebook ‘fan’ page, so I had my son create one for me. But I haven’t posted anything to it. I don’t even know how to use it. Help!”
Most writers struggle to balance the demands of writing and marketing our writing. Unsure about how to woo readers, we use the ‘spray and pray’ marketing method: we create a blog and multiple social media accounts, spray out random updates and pray someone pays attention.
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If you’ve ever slumped in your airplane seat, half listening to the flight attendant explain how to buckle your seatbelt, you’re going to appreciate this video.
Air New Zealand partnered with WETA Workshop to create a hobbit-themed safety video. It contains all the typical safety warnings, but is done in such a creative manner that you can’t help but watch it. All of it.
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