Category Archives: Marketing

Marketing tips, tricks, and tutorials from Laura Christianson, The Blogging Barista.

5 Fatal Mistakes Small Businesses Make When Social Media Marketing

This is a guest post by Elle Williams. If you would like to submit a guest article, please check out our guest post guidelines.

Social media marketing can seem too good to be true for a small business. It costs no money to set up an account, and the returns can be huge.

Because of this, a lot of brands jump onto the social media bandwagon without looking, rushing into setting up their profiles, and making a few fatal mistakes while they’re at it. Here are five of the most common mistakes – so you can avoid doing the same thing.   read more >

Posted in Branding, Guest Articles, Marketing, Social Networking No Comments

Who Cares? Your Friendly Sales Associate!

This is a guest post by Erica Graf. If you would like to submit a guest article, please check out our guest post guidelines.

Yesterday, while leaving the mall, we decided it would be a good idea for everyone to make a bathroom stop. While drying my hands, I noticed a sign on the wall that read:

“If you see a problem with our restroom, please notify one of our friendly sales associates.” (emphasis mine)

Okay…but how do I know which ones are the friendly ones?   read more >

Posted in Guest Articles, Marketing, Putrid Prose No Comments

How to Protect Your Computer in Case of Disaster, Plus 6 More Excellent Tutorials

In this week’s roundup of the most helpful blog posts from around the web, you’ll find links to 7 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials. Click on each headline to access the full article.

  • How to protect your computer and data in case disaster strikes
  • 10 steps to a secure WordPress website
  • A breakdown of all your website’s traffic sources
  • How to use your domain name with Gmail, Yahoo, or Hotmail
  • How to make your email open and click-through rates skyrocket
  • How to speed up your WordPress site
  • What you need to know to pair fonts well
  • 12 must-have free fonts you should have in your collection

  read more >

Posted in Marketing, SEO, WordPress Websites No Comments

Why You Need Social Media for Sales, Marketing, Customer Service and Recruitment

This is a guest post by Will Vicary. If you would like to submit a guest article, please check out our guest post guidelines.

The internet and social media have together created huge challenges for businesses over the past decade – and it’s not just marketing departments that have been affected: companies have had to adapt every area in their organisation, including sales, customer service and recruitment.

Customers no longer rely on traditional advertising such as billboards or TV adverts to learn about new products.

Social media has changed the rules and empowered customers by giving them new tools to find, share, collaborate and buy with.   read more >

Posted in Guest Articles, Marketing, Social Networking 1 Comment

Press Release from Mrs. Meyer’s Clean Day Earned My Attention — and My Business

I somehow ended up on the mailing list of every PR agency in the United States. And several in Great Britain. And India.

Usually, I instantly delete the myriad of sales pitches I receive daily. But a press release from Mrs. Meyer’s Clean Day caught my attention. It opened with the irresistible phrase:

“We’d love to send you a sample.”

Not one to resist free samples — especially when they’re scented candles from one of my favorite companies — I bit.

A few days later, my samples arrived, as promised. I’ve been enjoying the scents of my limited-edition holiday candle tins in Iowa Pine and Orange Clove “flavors.”   read more >

Posted in Customer service, Marketing No Comments

‘Fly, You Fools!’ Hobbit Fans Will Get a Kick out of this Unexpected Briefing [Video]

If you’ve ever slumped in your airplane seat, half listening to the flight attendant explain how to buckle your seatbelt, you’re going to appreciate this video.

Air New Zealand partnered with WETA Workshop to create a hobbit-themed safety video. It contains all the typical safety warnings, but is done in such a creative manner that you can’t help but watch it. All of it.   read more >

Posted in Marketing 4 Comments

Why Your Marketing Won’t Work Without Wonder Woman

You could win a 2013 Small Business Marketing Calendar, just by reading and commenting on this post! Read on…

By Elizabeth Kraus
Guest Columnist

Last week an image of Batman came across my news feed with the caption:

“Be yourself. Unless you get a chance to be Batman. If you get a chance to be Batman, you’d probably better do it.”

That got my attention – despite the fact that I am now in my mid 40s and should probably have outgrown my appreciation of Batman, he is still my favorite superhero.   read more >

Posted in Guest Articles, Marketing 8 Comments

Comprehensive Online Video Marketing Guide [Plus Infographic]

I love handy guides that walk me through how to improve my social media marketing, And video marketing is my weakest area. I hope you’ll find these links as helpful as I did. In this post, you’ll find links to:

  1. The comprehensive online video marketing resource guide
  2. Online video marketing strategy: 7 social psychology tips
  3. Infographic: Social Video Delivers

  read more >

Posted in Marketing, Video 2 Comments

Simple Marketing Tips to Save Time and Build Business [Plus Infographic]

If you own your own business — no matter how big or small it is — you’re always on the lookout for great tips that will help you build your business, but won’t sap all your time. Here are three helpful articles and an infographic that I hope will inspire you:

  • The simple power of one a day
  • 30 ways you can save one minute every day
  • Is your startup doomed to failure?
  • Infographic: Inbound Marketing Rising

  read more >

Posted in Infographics, Marketing No Comments

Bellevue Hair Salon’s Hottest-Selling Product: Canned Tuna!

“Would you like a cup of tea… or coffee… or a mimosa?”

Angela Welsh routinely offers her customers a refreshing drink while she cuts, colors, and styles their hair in her Bellevue, Washington salon.

And she serves the drink with a side of tuna.


Yes, you read that correctly.

When Angela’s clients ask what her husband does for a living, she explains that Michael is the skipper of the Thor, a tuna boat that plies the Pacific off the Washington and Oregon coasts.   read more >

Posted in Client Spotlight, Marketing 1 Comment