Category Archives: Marketing
This is a guest post by Erica Graf. If you would like to submit a guest article, please check out our guest post guidelines.
Yesterday, while leaving the mall, we decided it would be a good idea for everyone to make a bathroom stop. While drying my hands, I noticed a sign on the wall that read:
“If you see a problem with our restroom, please notify one of our friendly sales associates.” (emphasis mine)
Okay…but how do I know which ones are the friendly ones? read more >
In this week’s roundup of the most helpful blog posts from around the web, you’ll find links to 7 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials. Click on each headline to access the full article.
- How to protect your computer and data in case disaster strikes
- 10 steps to a secure WordPress website
- A breakdown of all your website’s traffic sources
- How to use your domain name with Gmail, Yahoo, or Hotmail
- How to make your email open and click-through rates skyrocket
- How to speed up your WordPress site
- What you need to know to pair fonts well
- 12 must-have free fonts you should have in your collection
I somehow ended up on the mailing list of every PR agency in the United States. And several in Great Britain. And India.
Usually, I instantly delete the myriad of sales pitches I receive daily. But a press release from Mrs. Meyer’s Clean Day caught my attention. It opened with the irresistible phrase:
“We’d love to send you a sample.”
Not one to resist free samples — especially when they’re scented candles from one of my favorite companies — I bit.
A few days later, my samples arrived, as promised. I’ve been enjoying the scents of my limited-edition holiday candle tins in Iowa Pine and Orange Clove “flavors.” read more >
If you’ve ever slumped in your airplane seat, half listening to the flight attendant explain how to buckle your seatbelt, you’re going to appreciate this video.
Air New Zealand partnered with WETA Workshop to create a hobbit-themed safety video. It contains all the typical safety warnings, but is done in such a creative manner that you can’t help but watch it. All of it. read more >
You could win a 2013 Small Business Marketing Calendar, just by reading and commenting on this post! Read on…
By Elizabeth Kraus
Last week an image of Batman came across my news feed with the caption:
“Be yourself. Unless you get a chance to be Batman. If you get a chance to be Batman, you’d probably better do it.”
That got my attention – despite the fact that I am now in my mid 40s and should probably have outgrown my appreciation of Batman, he is still my favorite superhero. read more >
If you own your own business — no matter how big or small it is — you’re always on the lookout for great tips that will help you build your business, but won’t sap all your time. Here are three helpful articles and an infographic that I hope will inspire you:
- The simple power of one a day
- 30 ways you can save one minute every day
- Is your startup doomed to failure?
- Infographic: Inbound Marketing Rising
“Would you like a cup of tea… or coffee… or a mimosa?”
Angela Welsh routinely offers her customers a refreshing drink while she cuts, colors, and styles their hair in her Bellevue, Washington salon.
And she serves the drink with a side of tuna.
Yes, you read that correctly.
When Angela’s clients ask what her husband does for a living, she explains that Michael is the skipper of the Thor, a tuna boat that plies the Pacific off the Washington and Oregon coasts. read more >