Posts Categorized: Marketing

Panhandler Marketing: Six Things Hobos Get Very Right

“Hey Lady, can you spare a dollar? I need to feed my kids.” In my town, panhandlers have become fixtures. I’m not a huge fan of their blight to small business who spend precious time shooing them away. Regardless, whether you deem them a nuisance or not, it seems they’ve landed on some marketing genius through real […]

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9 Critical Marketing Lessons I Learned from the Kirby Vacuum Salesman

Picture this scenario: My workday opened with a two-hour meeting at the offices of one of my clients. On the way home, I swung by Costco to pick up some essentials (we have teenage sons, so milk, bread, and bananas are always in short supply). As I meandered through the pots and pans aisle on […]

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The Truth About Elevator Pitches and Brand Messaging

How should you develop — and deliver your brand message? How can you prove to your boss that social media is, indeed, a wise investment? How do you plan an effective social media strategy– without overdoing it? The following four articles provide excellent ideas. Click the headline to access the full article. No one ever […]

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Black Friday Has Become Black Thursday

Remember that day we used to celebrate — the one where we’d join with family and friends to thank God for our many blessings, eat turkey, take naps, and watch football? Some retailers would have us ignore that day altogether and just shop, shop, shop. Over the last few years, stores have been opening earlier […]

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Santa Now Available by Web, iPhone, and iPad

When you were a kid, did you pen a Christmas wish list and mail it to Santa? Well, now you can circumvent the U.S. Postal Service and send your missive directly to the North Pole by visiting Santa’s website, Santa.com (I wonder how much Santa paid for that domain?). I received the following press release […]

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JC Penney Comes Up with a New Use for QR Codes (Video)

JC Penney came up with an ingenious use for QR codes — those square, 2-dimensional bar codes you scan with a smartphone. Called a “Santa Tag,” these QR codes allow you to record a personalized voice message to the person you’ve giving a Christmas gift to. The gift’s recipient can listen to your message as […]

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Buy and Sell Professional Services for $5 at Fiverr.com

Did you just go through a bad breakup? Have an ex you’d like to make jealous?

Head on over to Fiverr.com and hire a cute young woman – for only $5 – to be your Facebook girlfriend for one whole week. She advertises:

“I’ll leave you cute comments and all of those other things a girlfriend does! This offer is not just for the guys, ladies are welcomed too!”

This is just one of the many bizarre and entertaining services offered at fiverr, a website where you can buy and sell things you’re willing to do for $5.

Other examples in the “Social Marketing” category:

I will create a video testimony positively reviewing your business, website, or product.

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Your Product’s Early Adopters Might Not Be Who You Think They Are – Lessons from VeggieTales

When my sons were pre-schoolers, VeggieTales® — particularly the Silly Songs like “The Hairbrush Song,” “Song of the Cebu,” and “The Pirates Who Don’t Do Anything” — were an integral part of our lives. So it was with great delight that I read Phil Vischer’s autobiography, Me, Myself, and Bob: A True Story About Dreams, […]

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6 Tips for Author E-Newsletter Marketing

By Melissa K. Norris Guest Contributor If you’re an author your e-mail list is the most important thing you own. Because it’s the one list of contacts of potential customers you do own. If Facebook, Twitter, and Blogger crash, you’ve just lost all your contacts. To invite people to subscribe to your author e-newsletter, you […]

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Our School District Banned Flier Distribution. How Will We Survive?

When my sons were in elementary school, they brought home dozens of fliers per week that urged them to sign up for karate, junior cheerleaders, swimming lessons, crafts camp – you name it! The same set of fliers made their way out of my kids’ backpacks and into the recycling bin week after week. Our […]

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