Why the Know, Like, Trust Factor Works So Well (And How to Nurture It in Your Business)
Like most entrepreneurs on a tight budget, I’m choosy about the consultants, conferences, and services I invest in. I purchase business help after the know-like-trust factor kicks in. In this article, I’ll reveal my multi-pronged strategy for helping my readers, listeners, and prospective clients get to know, like, and trust me.
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