Archive for Social Networking

If you’re looking for an excellent writers’ conference to attend this fall, consider Write on the Sound in Edmonds, Washington, October 1-3, 2010. (Edmonds is just north of Seattle.)

Since 1985, the City of Edmonds Arts Commission has hosted this conference, which has a capacity of 200 attendees and draws presenters from throughout the Northwest.

I’ll be teaching a social media workshop bright and early Saturday morning (Oct 2), from 9-10:15 a.m. This is a beginning workshop for fiction, non-fiction and poetry writers. If you’re not yet up and running with a blog, Facebook, Twitter, or LinkedIn — but want to learn how — this workshop will introduce you to the myriad options available to you.

Here’s the workshop description:

Shaping Your Social Media Strategy

Somewhere over the rainbow, a yellow brick road wends through the land of blogs, Facebook, Twitter, (and more). Learn what online communities can—and can’t—do for you; time-management techniques for using social media productively, and strategies for linking intelligently among your social networks. Close your eyes, click your heels three times, and say, “There’s no place like social media.”

Details about the conference:

  • Keynote speaker: Natalie Goldberg, author of Writing Down the Bones: Freeing the Writer Within
  • Friday Pre-Conference half-day workshops
  • Manuscript critique sessions
  • Saturday and Sunday workshops with over 30 sessions on craft, marketing, and specialty writing topics designed for every writing level
  • Saturday evening public reception and book signing
  • Sunday 3-hour workshop on writing memoir with Sheila Bender
  • Early registration until Sept 9 – $116 for two days
  • Regular registration rate – $139 for two days; $72 for one day (Sunday registration slots still available)

More information: http://www.ci.edmonds.wa.us/ArtsCommission/wots.stm

By Ava Pennington
Guest Columnist

*If you’d like to submit a guest column, check our Guest Post Guidelines.

“Let’s get together for lunch soon.”

How many times have I said those words in the past few years without actually doing it? Too many to count, I’m afraid. Oh, I post on Facebook. I tweet on Twitter. And I blog.

I’m so busy staying connected that I can easily go weeks without face-to-face social contact with real live individuals. I don’t mean teaching a class, attending a meeting, or running into someone I know at the supermarket. I mean pure social contact, where we intentionally meet just for fun and to enjoy each other’s company. A time to talk about nothing and about everything.

It doesn’t help that I’m a writer – I spend more time with my laptop than I do with people! Some argue that social networking brings the world closer together. Perhaps it does. But if we’re not careful, our array of posts will create a vast network of intimate strangers rather than cherished friendships.

When I logged on to my social network this morning, I learned which “friends” were spending the day shopping, at the beach, or reading. I was advised of the weather in three cities, read seven Bible verses, and was motivated by five inspirational quotes. I was even reminded to wish two people a happy birthday, thanks to the handy-dandy reminder in the margin of my profile page.

But do I really know what is happening in their lives? What are they struggling with? What trials are they facing behind the smiley face icons and the countless exclamation points?

A tally of my “friend” count yields 400+ names, but how many are acquaintances and how many are friends in the truest sense of the word?

Then, at the beginning of the summer, a friend in another state was diagnosed with cancer. It’s inoperable at the moment, but she’s receiving chemotherapy and hopes to have surgery in the fall. Before her cancer, she had focused on all the things needing to be done – lessons to be prepared, classes to be taught, and the duties that encompassed a wife and mom’s job description. However, during this battle with cancer, something changed.

She wrote, “I have to confess that I have not been out there cultivating new relationships or nurturing the ones that I already have. My priorities have been elsewhere…I have given much thought to the changes that I am going to make (when cancer is a part of my history and not a part of my present) with respect to my friends. I have been loving as the world loves and that is simply not good enough…When it comes to all matters of the person – social, emotional, spiritual AND physical – friends matter!”

After reading her words, I knew it was time for a change. I wasn’t impressing God with my service at the expense of my relationships. And if there was one thing that was a priority for Jesus, it was relationships. For more than three years, He poured Himself into the lives of the twelve disciples. On His last night with them, when He could have spoken about anything He wanted, He affirmed the value of relationships.

“A new command I give you: Love one another. As I have loved you, so you must love one another. By this all men will know that you are my disciples, if you love one another” (John 13:34-35).

So at the beginning of this summer, I decided to start living differently. I began contacting people with whom I had promised to “do lunch,” and started scheduling a specific time to meet. Breakfast, lunch, coffee – it doesn’t matter. It’s been wonderful to catch up with long-time friends for nothing more than to enjoy their company.

Funny thing is, a few of the people I’ve called or emailed have not called me back. Could be that they’ve been meaning to, but have just been too busy. Could be because they lost the message. I’d hate to think it’s because they’ve given up on the relationship, but that’s possible too.

Whatever happens, I just know I don’t want to settle for relationships with intimate strangers any more. Relationships require the gift of time to flourish into friendships. The alternative is to settle for an army of acquaintances. So if I haven’t contacted you yet (and you know who you are!), please pick up the phone or drop me an email and let’s set a time to get together…for no reason at all.

What are you doing to cultivate new relationships and nurture existing ones?

Ava Pennington is an author, Bible study teacher, and speaker. Her book, One Year Alone with God: 366 Devotions on the Names of God, will be released by Revell Books, a division of the Baker Publishing Group, in October, 2010.

This post was originally published at Ava Pennnington’s Pen Station Blog (8/3/10). Reprinted with permission from the author.

Mark T. Hancock, author of the Leave the Gate blog, (www.LeaveTheGate.com), sent me his new guest column guidelines (modeled after Blogging Bistro’s guest post guidelines).

If you solicit guest posts for your blog, make sure you develop a set of guidelines that spell out exactly what you expect of the guest poster in terms of:

  1. Article topic
  2. Article length
  3. Article formatting
  4. Professionalism (correct spelling, punctuation, usage)
  5. Links (how you want them structured, how many to include, the types of links you DON’T want to see)
  6. Title/Headline structure
  7. Whether you accept images, and if so, what size they need to be
  8. Whether you accept reprints or only original articles
  9. How to submit your post
  10. Whether the guest columnist should expect a reply from you upon receipt

I have received some fantastic guest submissions as a result of posting my guidelines. So far, only one submission was a poorly written, word-for-word reprint from an article they’d just published on their own blog. The entire post was a long sales pitch for a product they were selling. When I informed the person that I wouldn’t accept their post because it didn’t follow the guidelines, they got huffy and told me I was a big meanie for not publishing their wonderful article. Oh well.

Read More→

Every day on the Blogging Bistro Facebook page, I post a “social media tip of the day.”  Monday’s tip says:

Expect it to take 6 months to 2 years to build a fan base of quality online followers.

Mary Beth Smith responded:

Laura, thank you for pointing that out – this is not instant pudding – it takes time to build that audience, and is the most fundamental task of beginning a social media presence.

I love Mary Beth’s “instant pudding ” analogy. [Aside: my 14-year-old recently discovered how easy it is to whip up a box of JELL-O instant chocolate pudding; we're buying a Costco-sized pallet of it.]

Should we invest less effort in nurturing online relationships than we do in-person relationships? I believe all valued relationships require a long-term commitment. And because we don’t see most of our online contacts face-to-face on a daily basis, it’s safe to assume that virtual relationships take longer to build.

I propose a forming a social media support group for small business owners and solopreneurs. The group would be comprised of people who are committed to helping each other build our brands online. When we post an important article, video, or update, other members of the group can share the link with their networks.

As I was mulling over how a support group of this nature could work, I thought, “Why not create a Facebook Group?” So I did. It’s called Social Media Support Group, and it’s open to anyone who’d like to join.

Head over to the Social Media Support Group and you’ll see a sample update to give you an idea of how to share your links.

And because I know some of you prefer LinkedIn groups,  I created a duplicate Social Media Support Group at LinkedIn.

Join now from either Facebook or LinkedIn — whichever network you use most often.

Questions? Suggestions?

If you don’t show up on Google, you don’t exist. The same goes for Yahoo. And Bing.

It’s easier than you might imagine to put your business on the virtual map. The best news: you can do it without spending a penny. Just complete these three essential tasks:

  1. Create a consistent username for all your social media outlets
  2. Upload an avatar
  3. Set up a Google profile

For instructions about how to complete these simple tasks, read my August 2010 Relationship Marketing column in the Snohomish County Business Journal.

Once you’ve created your Google profile, add a link to it in the Comments so we can visit you. Hope you’ll visit my Google profile, too.

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Categories : SEO, Social Networking
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Jul
29

LinkedIn Groups Gets a Makeover

Posted by: Laura | Comments View Comments

LinkedIn, the social network for business professionals, is rolling out a new look and increased functionality for its Groups:

  • By clicking on your picture, you can now see all your Group activity.
  • You can now “like” particular updates, just like in Facebook.
  • You can click on a Group member’s profile picture to learn more about their activity.
  • You can see what posts the Group Manager thinks are most important.

Here’s a video that gives an excellent overview of LinkedIn Groups:

Hope you’ll join me on LinkedIn, and please share a link your own LinkedIn network in the Comments area if you’d like others to join you there.

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By Adam Cothes
Reprinted with permission from WinePress of Words blog

It’s been said there is no better advertising than word-of-mouth. So how do you encourage word-of-mouth advertising so people know about your book and tell others?

Start with the most immediate group of people who know and like you. They include friends, family, co-workers, and community groups and church.

From there consider turning your sights to social networking. Social Media websites such as Facebook and the Christian social networking site, Xianz, allow authors a great chance to expand their network of friends and associates quickly and easily.

By setting up an account, entering the things that interest you, and searching for “friends,” you can open up vast opportunities to share your message. Once your new friends get interested or excited about your book, they may just tell their friends as well.

Here are some tips to makings friends through social media:

1.  Select Details

Give targeted details about yourself, your interests, and your book. However, be selective about the information you put on your social media profile in order to protect your identity and privacy.

2.  Warm Photo

Use a professional photo that is warm and friendly.

3.  People You Know

“Friend” people you know. Invite them to visit your fan page and ask them to leave a comment.

4.  New People

Search for people with similar interests, and reach out to them. Ask them to be a friend.

5.  Mix It Up

Post interesting information about your hobbies, as well as your book on your social media page. This lets people know you’re not only there to promote your book and builds trust.

6.  Frequency

Review and update your social media outlets frequently. Make a goal to do so twice per week.

7.  Interact

Don’t just look for others to post on your page, go to other pages and post comments. Be sure to ask and answer questions.

8.  Events

Create events on Facebook, and invite friends and fans to attend.

As you make friends on social networking websites, remember that people take the term “friend” seriously. Nurture those relationships and think of them as more than a chance to market. The more you can build trust and respect long-term, the better chance you have to impact lives and spread your message. If you participate in a social media channel, share your best tip for successfully interacting with others via social media.

Adam Cothes is a Solutions Advisor for WinePress Publishing, as well as a publicist. His experience in the Christian publishing industry spans 10 years and ranges from managing a Christian bookstore, to project management, publicity, advertising, and marketing.

Submit a guest column to Blogging Bistro. Click here for our guest post guidelines.

Need help planning your social media marketing strategy?

Ask us for a free, no-pressure consult to assess your needs. E-mail info@bloggingbistro.com

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Jun
29

Social Media ROI (video)

Posted by: Laura | Comments View Comments

What’s my Return on Investment (ROI) with social media? This video demonstrates how companies, large and small, are using social media and reaping the dividends. Worth a watch.

A small business workshop series is being offered — free — to entrepreneurs who are planning or starting a small business in Snohomish, Washington.

I’ll be teaching the Monday, June 28, 2010 workshop: “Facebook, Twitter, Blog… What’s Right for Me?” We’ll explore how to do social networking on a shoestring budget.

Other workshops on the schedule:

June 7 – How do I Fund my Business? (Debbie Emge, City of Snohomish Economic Development Manager)

June 21 – Strategic Marketing (Tiffany McVeety, Economic Gardener)

Logistics:

6-7:30 p.m.

Carnegie Educational Center (the old Snohomish library)
105 Cedar Avenue
Snohomish, WA 98290

For details about SPARK Snohomish, contact Debbie Emge at 360-282-3197, emge@ci.snohomish.wa.us

TMI. Too Much Information.

That’s what people are saying about a new site called Spokeo. The site bills itself as “Not your grandma’s phonebook.”

I’ll say.

Spokeo says it is “a search engine specialized in organizing people-related information.”

It “aggregates data from hundreds of online and offline sources, including but not limited to: phone directories, social networks, marketing surveys, mailing lists, government census, real estate listings, and business websites…Most of this data is publically available on the Web.”

Better than Google

Spokeo says it’s better than Google because it searches beyond the Web (thus, providing more comprehensive and targeted results for people-related queries).

Different than Facebook

On Facebook, users share personal data, but they can share anything they choose (in other words, they can lie about themselves). Spokeo gathers data from many public domains and claims that this method gives a more objective, third party perspective about you.

Not completely accurate data

Spokeo does claim that since the data mining is done by computers and there is no human involved, “the data is not verified and might not be accurate.”

Spokeo currently aggregates only US name and phone listings, so you cannot find non-US people by name or phone.

I typed in my name and discovered that about half the information about me was incorrect. Thankfully, Spokeo does not display complete info about your household, wealth, and neighborhood demographics (unless you’re willing to pay $2.95-$4.95/month for a membership).

I suspect that HR directors may find Spokeo helpful for researching job applicants. I suspect that people who want to rob your home or steal your identity will find Spokeo equally helpful.

Try it – see what Spokeo has to say about you, and share your opinion about this new search engine in the Comments area.

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