The premise

• Marketing your business or product requires a combination of promotion, publicity, consistency and tenacity.
• Your goal with any marketing is to attract attention you can turn into relationship and, ultimately, profit.
• Your best marketing efforts will speak directly to your target audience.

The problem

• Marketing takes time.
• Resources are precious.
• Traditional avenues of advertising are expensive.

A solution

Facebook Ads offer:

• The power of targeted delivery. Your customers have volunteered oodles of information on their profile pages. We use this information to develop a strongly focused target audience.
• Nearly instant control. We can change your message, audience, and delivery rates mid-campaign if your message isn’t working the way you hope,
• The most affordable advertising option for small business owners, authors, and online entrepreneurs.

Consider this example for a traditional newspaper ad:

Seattle Times 2011 Open Rate for a weekday ad = $425.50 per column inch

Let’s assume a minimum sized ad of 2 columns wide x 4 inch tall ad (8 column inches).

That’s $3,404 for one ad! For one day.

Now consider this:

Facebook offers only one size ad.

Ads are delivered on the right hand side of a User’s Home or Profile page.

All ads are equal in visibility.

Facebook allows you to set a budget. Even $5/day will deliver your ad to thousands of targeted users per day.

Let’s compare a five-day campaign

Traditional print

Seattle Times

$3,404 x 5 days = $17,020 (reaching 884,100 households of varied and unknown interests). Design assistance from your newspaper ad rep.

vs.

Facebook

$5/day x 5 days = $25  Plus Professional services hired to hone your audience, optimize your message, create ad text, and monitor campaign = $200

A professional piece of your campaign that costs THOUSANDS less than traditional media.

Which ad dollar is better spent?

Things to remember about marketing

• Never bank your business on one promotional medium. Facebook can and should be part of your strategy.
• Consistency is key. Fresh, frequently changing, but always present representations of your brand will be most effective over time.

Why have Blogging Bistro assist you in your Facebook Ad campaigns?

• We are passionate about understanding your business and your desired audience.
• We are marketing professionals who understand…
  • how Facebook Ads work
  • how Facebook crawl data and deliver ads, and
  • we know how to craft and bid your campaign to effectively target users.
• We will monitor your ads daily during your campaign to ensure optimum performance.

Here’s a sneak peek at our Facebook ad campaigns:

Single Shot

For when you need a one-time campaign

• Use for special events (book signings, contests, special sale)
• Periodic announcements

Price includes initial consultation, target audience development, ad creation, bid consultation, and daily monitoring plus results analysis. Specific ad costs are billed separately by Facebook.

Daily Shot

Make Facebook a regular part of your marketing mix

• Drive traffic to your website or FB page
• Keep your name and brands in front of your target audience
• Promote a rotating array of brands and products
• Allows for ongoing and concurrent FB ads

Retainer will include development of up to six unique campaigns per month, initial consultation, target audience development, ad creation, bid consultation, and daily monitoring plus results analysis. Specific ad costs are billed separately by Facebook.

Pricing

We serve up your order the way you need it. Ask us for a free, no-obligation estimate.

Learn more about Facebook ads from Carrie:

• Why Every Author Needs Facebook Ads