Facebook Case Study: How One Restaurant Owner Creatively Builds His Following

David Jones, owner of Blazing Onion Burger Company

“I’m not very social,” confesses David Jones, owner of the Blazing Onion Burger Company. “But when it comes to my business, I’m an extrovert.”

A year ago, Jones created a personal Facebook account and began following “the big guys” — Starbucks, Subway, McDonald’s, Red Mango, Five Guys Burgers and Fries, Red Robin.

As he lurked on their Facebook pages, Jones learned what to do — and what not to do. “Some of those restaurants only post announcements of new store openings. That’s boring. And others only post promotions. Also boring.”

Jones vowed that the Blazing Onion’s Facebook page would not be boring.

And it isn’t.

In my September Relationship Marketing column for the Snohomish County Business Journal (Washington state), I detail several innovative techniques Jones uses to keep the Blazing Onion’s business Facebook page interactive and interesting.

You can steal — er — adapt these simple techniques for your own Facebook page. Read the full article and please share one thing you learned from David Jones that you can try on your Facebook page.