What’s In It For Me?
WII-FM.
Every marketing piece you produce must answer this question.That’s because your customers don’t care about you. They’re far more interested in themselves.
If you hope to sell them your product or service, you must set your dial to WII-FM.
In the March issue of SpaRetailer, a trade magazine for the hot tub industry, I wrote an article titled, “Do Your Promos Pass the WII-FM Test?”
My column explains four easy steps for how to create a promotional campaign that highlights What’s In It For Me content. While the examples I give pertain to spas, you can apply the concepts to whatever product or service you intend to market.
Hope you’ll check out the article online at SpaRetailer. Let me know if you find something useful you can apply to your own WII-FM promotional campaign.
