YouTube has a little-known feature called “Insight,” that displays detailed analytics about each of the videos you have uploaded to your account.
To access Insight, do the following:
1. In the upper righthand corner of your screen, click your account name.
2. In the popdown menu, click either “”Account” or “My Videos.”
3. In the upper lefthand area of your page, click “Insight.”
4. You can view statistics on the total views of all your videos, or you can click an individual video for detailed statistics, such as:
a. Total views
b. Daily views
c. Unique viewers
d. Regional popularity (I uploaded a video that is most popular in Belgium, for instance).
e. How people discovered your video; in other words, what links they followed to find your video (YouTube search, related video promotion on YouTube, Google search, external link).
The cool thing about the “Discovery” feature is that it shows you exactly what search terms people used to find you, and it links directly to the related videos people clicked from. This gives you lots of great keyword information so you can better optimize the keyword tags and descriptions on your videos.
f. Depending on how many views your video has received, you may also be able to track viewer demographics, such as their age and what part of the world they’re watching your video from.
g. You can also see how many people are commenting on or subscribing to your videos.
Similar to Google Analytics, Insight provides helpful graphs and charts, and gives you the option to download reports for your YouTube Channel.
Try Insight and let us know one interesting thing you discovered about your YouTube videos.
