Excellent Post.
I'm a Huge Fan of the WIIFM Strategy.
It is so important to look at your material through the eyes or ears of your audience.
I had picked up a tip awhile back that went something like:
If you want to be considered Interesting by your audience,
You must demonstrate that you are Interested in them.
The WIIFM acronym helps you keep that in mind.
It is so powerful in all Communication.
Thanks for the reminder.