This is an updated version of one of my most popular Facebook tutorials.
A reader asks:
How can I change my occupation on my Facebook personal profile so it links directly to my business/fan page?
When you edit the “About” area of your personal profile, the first listing under “Education and Work” is “Employers.”
The only problem is, when you add your employer, Facebook automatically creates a Community Page if it can’t find an Official Page (which most of call a Fan Page or Business Page).
So, you have to teach Facebook how to find — and link to — your Official Facebook Business Page. And thankfully, it’s an easy process!
1. Log in to your Facebook Personal Profile.
2. Directly beneath your cover photo and profile image, click the “About” link. This will open your “About” page (also called “Info”).
3. In the “Work and Education” module that’s located in the upper lefthand area, click “Edit.”
4. Check to see whether something is already listed in that area that links to a Community Page. If it does, click the small x to “Remove Employer.”
5. Now you’re going to re-add your employer, only this time you’re going to link directly to your employer’s Official Facebook Page (instead of the Community Page).
6. In the “Where have you worked?” form field, begin typing the EXACT NAME (Title) of the Facebook Business Page you want to link to. For example, I typed in “Blogging Bistro, LLC” because that is the name of my Facebook Business Page. (Note: Do NOT type in the URL of your page — the http://www.facebook.com.yourpageaddress. Instead, type in the TITLE of your page. The title should match exactly with the headline that displays directly below your Facebook cover photo and to the right of your square profile image).
As you type, Facebook will search for a Business Page with that title and will pop down a list of suggested pages. Click on the appropriate page title.
7. When you confirm that you want to add your page, Facebook will instantly insert the thumbnail image of the profile picture that’s on that page along with a link to it in the “Employer” area.
8. You can then customize the remainder of the form by entering your position at the company, the company’s location, a description of the company and how long you’ve worked there.
9. When you’ve filled in the form fields, click “Add Job” and then “Done Editing.”
Here’s how the published Work and Education/Employers entry that links to my Blogging Bistro Facebook page looks on my personal profile.
Note that there are two ways to click to my brand page: via the page title link that Facebook, automatically creates, and via the link I embedded into the description for my page.
See, I told you it was easy! Try it and let me know how it works for you.