How to Share Facebook Profile Updates to a Business Page

By Laura Christianson

Readers: This post was updated in January 2014 to reflect Facebook’s most recent changes.

You can Share Facebook updates, links, videos, and photos from your personal timeline to any brand/fan page you administer. You can also share to Facebook Groups, on a friend’s timeline, and in a private message.

Here’s how:

  • Log in to your Facebook personal timeline.
  • Click the “Home” button (upper righthand corner of your screen)
  • In your News Feed, you’ll see other people’s updates.
  • Look for the “Share” link below each update.

  • Click “Share.”

A pop-up box will appear, and you can choose from five sharing options:

  1. On your own timeline
  2. On a friend’s timeline
  3. In a group
  4. On a page you manage
  5. In a private Message

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For Admins of Multiple Pages

I administer multiple Facebook pages, and when I tried to Share “On Your Page,” it defaulted to the Page that’s first on the list of pages I admin.

To force Facebook to Share to a different Page, select the correct Page from a second menu that will pop up after you choose “On your Page.”

Whether you choose to share to your brand Page, to a friend’s timeline, or to a Group, etc. you can (and should) “write something” – in other words, explain why you’re sharing the update, before you click the “Share” button.

If you decide not to share the link/update/photo/video, you can always “Cancel.”

Not Working for You?

Some readers of this tutorial have notified me that they are unable to share posts from their personal timeline to a fan page (as of early 2014). I re-tested the instructions and they are working for me. However, just because it works for me doesn’t mean it works for everybody on Facebook (even though it should). I’m  guessing there’s a glitch somewhere in the Facebook system that is affecting some users.

If you are having problems sharing to your brand page, try customizing the following four settings. From your page’s Admin Panel, click Edit Page > Edit Settings.

Activate the following four settings:

  1. Everyone can post to [this page's] timeline.
  2. Everyone can add photos and videos to [this page's] timeline.
  3. Posts by others appear on my Page timeline.
  4. Privacy control for posts is turned off.

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  • Gwyn Moodi

    For some reason when I try to share on my page it it says: The message could not be posted to this Wall. Ive gone through all the settings and can’t find anything related to ‘sharing’. Please help:)

  • Laura Christianson

    Gwyn – Not sure what to tell you. I just tested the instructions, sharing an update from my profile to a brand page I admin, and it worked fine. Sorry I can’t be of more help.

  • Adult Media Group

    Same issue, when trying to share a profile image on my page. I get the error, yet other fan pages no problems.

  • Iris Delgado

    Hi there! How do I share a photo from my business page to my personal page on facebook??

  • Laura Christianson


    To share a photo someone else has posted on their business page:

    Click on the photo, either from within the update, or from the “Photos” apps box below their cover photo on their page.

    The photo will open up and at the top you’ll see options to Like, Comment, or Share the photo. Click “Share.” That will give you the option to share their photo on your own business page (from whatever account through which you liked their page).

    If you want to share your own photo that you posted to your business page to your personal profile, I believe you have to re-upload the photo and the update to your personal profile.

  • Cindy Orr-Tate Mallinger

    I am having the same issue as Gwyn Moodi

  • Mouse Mats UK

    Probably a permissions problem – I had this problem with a photo on my own timeline that was set to be viewed by “Friends”. I got the same error, but setting it to “Public” on my timeline allowed me to add it to my business page. Hope this works for you too.

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