JC Penney Comes Up with a New Use for QR Codes (Video)

JC Penney came up with an ingenious use for QR codes — those square, 2-dimensional bar codes you scan with a smartphone.

Called a “Santa Tag,” these QR codes allow you to record a personalized voice message to the person you’ve giving a Christmas gift to. The gift’s recipient can listen to your message as many times as they want.

Here’s how it works:

  1. When you purchase a gift for someone (at JC Penney, of course), and pick up a jcp gift box, the box will include a special Santa Tag. Peel off the front tab to reveal the QR code.
  2. Scan the code with your smartphone, using any free QR reader (I use QR Droid).
  3. A browser will open and direct you to the Santa Tag website.
  4. Record a personal message by doing the following:
    1. Enter a phone number to promptly receive a call from jcp on your phone.
    2. You’ll be prompted to leave a short message for the recipient.
    3. Confirm your message by approving or re-recording your message.
  5. Stick the label with the QR code on it to your wrapped gift.
  6. The recipient, in turn, scans the QR code with their smartphone and listens to your message.

**If you don’t have a smartphone, you can still record a message by calling 1-888-881-6577. Follow the audio prompts to leave a short message for the person you’re giving the gift to.

Here’s a video example:

[youtube]http://www.youtube.com/watch?v=5EjVvvyLRfA[/youtube]

The program begins Tuesday, November 15, 2011 and continues while supplies last. No minimum purchase is required.

What do you think?

  • Will you take advantage of this service?

For additional details, check out the FAQ at http://www.jcpsanta.com/faq

Source: http://mashable.com/2011/11/10/j-c-penney-qr-codes/

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