E-Newsletter Preparation

E-mail marketing beefs up your mailing list and establishes you as the go-to source for expert advice and service.

Our experienced staff develops e-newsletters (also called e-zines or e-blasts) that provide superb WII-FM (What’s In It For Me?) content, while subtly showcasing your products and services.

Whether you need us to give your current e-newsletter an overhaul or start from scratch, we’ll:

• Develop an editorial calendar
• Write and edit reader-friendly content
• Determine optimum article length
• Compose snappy headlines
• Position content and links to achieve a high click-through rate
• Format content attractively (using images, colors, white space, bullets, etc.)
• Integrate your e-mail marketing with your other marketing/brand development strategies
• Migrate your current mailing list (if applicable)
• Create and place an attractive subscription form on your Web site/blog
• Develop a series of follow-up messages (also called auto responders) to be sent automatically to new subscribers
• Create HTML and plain text versions of your newsletter
• Schedule automatic distribution of each issue
• Schedule reports and analytics to be delivered to you via e-mail

Our e-newsletter services are customized to your needs. To schedule your complimentary needs assessment, e-mail the Blogging Barista:

• laura@bloggingbistro.com
• 425.244.4242 (Seattle)