Who Cares? Your Friendly Sales Associate!

This is a guest post by Erica Graf. If you would like to submit a guest article, please check out our guest post guidelines.


Yesterday, while leaving the mall, we decided it would be a good idea for everyone to make a bathroom stop. While drying my hands, I noticed a sign on the wall that read:

“If you see a problem with our restroom, please notify one of our friendly sales associates.” (emphasis mine)

Okay…but how do I know which ones are the friendly ones?

It’s not as if they wear a special badge making them stand out from the other sales associates. So, I’m left to guessing which is which. (I’m also now wondering if a friendly associate who gets delegated to “bathroom duty” too many times ends up demoted to a surly associate!?)

Come to think of it, I have had some experience in knowing which were the friendly sales associates. They are the ones like Michael, at my local grocery store.

  • Always pleasant with every customer, he seems genuinely glad to see each person who comes through his line.
  • He makes each shopper feel as if he honestly cares about them, even in a small way, often remembering little details in the lives of his regular customers.

Not surprisingly, mostly due to customer compliments, Michael is his store’s employee of the year.

“Where are your kids today?” he commented recently when I was uncharacteristically shopping solo. “I hope everyone is okay.”

When I leave Michael’s line, I feel a bit brighter than when I entered it. I smile because someone noticed–someone seemed to care. No, it doesn’t suddenly make my life worry-free and take all my problems away. But for just a moment, I forget about them.

For a few minutes, I enjoy the warmth of common friendliness. I don’t even remember to tell him about the restroom.


Erica Graf is a freelance writer and popular women’s speaker in the Puget Sound area. Her work has appeared in MOMSense Magazine and The Northwest Christian Author. Visit her blog, Truthfully Speaking.

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  • katherine paige

    Please tell me that youre going to keep this up! Its so good and so important. I cant wait to read more from you. I just feel like you know so much and know how to make people listen to what you have to say. This blog is just too cool to be missed. Great stuff, really. Please, PLEASE keep it up!