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Like most entrepreneurs on a tight budget, I’m choosy about the consultants, conferences, and services I invest in. I purchase business help after the know-like-trust factor kicks in. In this article, I’ll reveal my multi-pronged strategy for helping my readers, listeners, and prospective clients get to know, like, and trust me.
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Creating a logo from the wisp of an idea is an exciting process.
In this case study, you’ll learn the exact steps we go through when we design a logo for a client.
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Blogging to promote your business or brand can reap tremendous rewards.
In this guest column, Patricia Forrest helps you discover the benefits of investing time and resources into blogging.
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You use social media to help build your brand and your business. But nothing seems to be working.
Could you be making one or more of these five mistakes that send visitors running from you instead of to you?
[ Listen ]A client and I are fleshing out a new brand and we’d love your input.
When you hear the phrase, Grateful Table, what thoughts, images, and/or colors immediately come to mind?
Please post a comment or email your impressions to laura@bloggingbistro.com. Thanks!
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Authors should never separate writing from marketing. They’re done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound.
Today, I’ll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.
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Are you seeking a literary agent? Wondering what you can do that’ll help them say “yes” to your pitch?
Barb Roose, an agent with Books & Such Literary Management, unpacks 3 important factors that’ll help you land an agent, and shows us 3 effective ways to build an author platform. Transcript included.
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I’m not a “word of the year person.” But this year, the word SIMPLIFY beckoned. In Episode 44 of The Professional Writer podcast, I’ll help you simplify (1) the people you serve and (2) the products, services, and programs you offer. And I’ll challenge you to take 4 massive action steps that’ll simplify your business processes!
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One of my clients experienced a branding disaster. In Episode #32, I’ll reveal how she adjusted on the fly. Plus, you’ll learn about risks that can impact your ability to build a brand, 3 key components of your brand aesthetic, and 7 ways to research competitors and develop a memorable brand identity.
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Imagine you’re running for office. Your goal is to get elected as the best person to represent your brand. You’re doorbelling in a neighborhood where people may be hostile to your brand message. How will you shape your message to gain the trust of the people you hope to serve? In Episode #29, You’ll get 6 solid strategies that’ll help you flesh out your own brand campaign!
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