The Psychology of Color for Effective Marketing
By Gary L. Bezella
Guest Columnist
Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.
It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.
Here are common colors used in marketing and why you should – or shouldn’t – use them.
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