Confidently plan, launch, and grow
your writing-related business
Important Note:
To listen, click “play” on the SECOND audio player displayed in the notes for each episode.
Or listen to all 85 episodes on Spotify.
Includes over 20 free and low-cost tools Laura uses regularly.
I WANT DETAILS
Authors should never separate writing from marketing. They’re done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound.
Today, I’ll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.
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It doesn’t make sense to spend hours creating a blog post or podcast episode, then ignoring it after it’s published. In this tutorial, I’ll show you four of my tried-and-true strategies for updating and republishing blog content. I’ll also show you how I promote a podcast series, guest episodes, and popular episodes via the socials and my email list.
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Running a writing-related business costs several thousand dollars per year, even when you’re a frugal DIYer like me. In episode 71, I’ll walk you through:
Transcript and loads of links included.
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Misinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.
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12 hot tips for turning social media followers into email subscribers. PLUS, discover why inviting people to subscribe must become a routine part of your social media schedule, and learn what not to do, under any circumstances.
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How would you react if every social network suddenly removed all your followers or closed down your account? Would you feel confident that you still have a way of amplifying your voice and connecting with your fans?
In Episode 49 (part 2 in a 3-part series), you’ll discover 5 important differences between social media and email marketing, and I’ll show you why focusing more energy on email marketing will set your business up for good things to happen.
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How do I get more people to read my blog? I’ll walk you through two surefire methods that’ll make it easy for people to receive an alert whenever you publish fresh content. Plus, I include a bonus tip just for podcasters.
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Avoid TL;DR! In this short episode, I’ll help you simplify your introductions to podcast and vlog episodes, e-newsletters, and blog posts.
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I’m not a “word of the year person.” But this year, the word SIMPLIFY beckoned. In Episode 44 of The Professional Writer podcast, I’ll help you simplify (1) the people you serve and (2) the products, services, and programs you offer. And I’ll challenge you to take 4 massive action steps that’ll simplify your business processes!
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Why would anyone read my books? That’s the critical question author Karen Barnett asked herself as she developed her brand. In Episode #13, Karen reveals several strategies she uses to connect with her readers.
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