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Measuring your social media ROI (return on investment) when you’re not sure what metrics to focus on can be challenging. Our guest columnist, Lilach Bullock, unravels the mystery and provides loads of practical, doable, step-by-step tips. Get ready to measure your social media results!
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In this updated version of helpful blog posts from around the web, you’ll find links to 11 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials.
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It’s time to exercise your social media muscles! In the final installment of our 4-part series on the secret to doing social media, you’ll (1) decide which social network(s) to be active on (2) get best practices for engaging with your followers, and (3) discover why doing weekly and monthly analytics reviews will help you adjust your routine so you focus on activities that best build your business.
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If you’ve been blogging or podcasting consistently for a year or more, chances are that over half the people who visit your website or blog find it via an “organic search.” In this 8-minute episode (includes transcript), you’ll learn about the beauty of organic search and will get 3 simple, actionable tips to help you ramp up the organic search factor.
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