Think of each blog post as a doorway to your business.

Blog: The Most Powerful Tool in Your Marketing Toolbox

Thinking about blogging this year?

Websites that include a blog integrated into the site (NOT hosted separately on Blogspot or some other blog hosting service) typically have 434% more indexed pages.

Blog posts are doorways to your business. Publish a blog post once a week this year, and give your customers 52 doors to open.

This article and accompanying infographic explains how to use the “doorway” method to help new customers discover you.

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How Many Seconds Do You Have to Catch a Prospect’s Attention? [Infographic]

  • 1 in 4 Americans abandon a web page that takes more than 4 seconds to load.
  • 50% of mobile users abandon a page if it doesn’t load in 10 seconds.
  • 40% of mobile shoppers will abandon an e-commerce site if it doesn’t load in 3 seconds.

If you’ve attended a workshop I’ve taught, you probably know the answer to this question:

How much time will a visitor to your website spend there before deciding to explore further or click away… forever?

Two seconds.

We truly are an impatient bunch, aren’t we?

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