Jargon Drives Me Crazy
The owner of a car lot narrated the following radio ad:
“…These cars are heavily incentivized…”
Incentivized?
I’ve heard of “offering incentives.”
But incentivized? I had to check it out. Sure enough, it’s in the dictionary, and it means “to give incentives to.” Another form of the verb is incentivizing (what a mouthful!).
I stand corrected. Incentivized really is a word. But is it the appropriate word to use when advertising cars — or anything, for that matter?
I hate it when people use big, impressive-sounding words when small ones will do.
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