The Professional Writer Podcast

The Psychology of Color for Effective Marketing

By Gary L. Bezella
Guest Columnist

Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.

It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.

Here are common colors used in marketing and why you should – or shouldn’t – use them.

Panhandler Marketing: Six Things Hobos Get Very Right

“Hey Lady, can you spare a dollar? I need to feed my kids.” In my town, panhandlers have become fixtures. I’m not a huge fan of their blight to small business who spend precious time shooing them away. Regardless, whether you deem them a nuisance or not, it seems they’ve landed on some marketing genius through real […]

Five Tips for Becoming an Expert at Your Craft

Whenever people learn that I’ve written three books, they respond: “Oh, I’ve always wanted to write a book about ________.” (fill in the blank with the topic you’ve dreamed of writing a book about) I’ve heard that: 81 percent of Americans feel they have a book in them. 10 percent of that 81 percent actually […]

New Luxury Airline: Weigh Less. Pay Less.

Have you heard about Derrie-Air, the new “green” luxury airline? They tout themselves as “the only airline that plants trees to offset every pound of carbon that our planes release into the atmosphere.”

They expect their passengers to help protect the environment, too. Because it takes more fuel (i.e., more carbon emissions) to haul heavy planes from point A to point B, Derrie-Air has developed unique, sliding scale ticket prices:

The more you weigh, the more you pay.

A ticket from Philly to L.A. costs $2.25/lb. So, for instance, if you (and your luggage) weigh a total of 150 pounds, you’ll pay $337.50 for a ticket.

78 – When Should I Start Marketing My Book?

Authors should never separate writing from marketing. They’re done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound.

Today, I’ll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.