The Cardinal Rule for Social Media Marketing

Posted Friday, November 13, 2009 · Comments View Comments
“Buy-buy-buy” won’t fly.

Whether you blog, tweet, or use Facebook, your social media interactions should be less about selling and more about interacting.

In a New York Times article, “How to Market Your Business With Facebook,” Kermit Pattison suggests:

  • Engage with fans and critics.
  • Listen to what people are saying, good and bad. You may even pick up ideas for how to improve your business.
  • Keep content fresh.
  • Use status updates and newsfeeds to tell fans about specials, events, contests or anything of interest.

Here’s another good Facebook article:

I bookmark lots of interesting articles about social media on Delicious, and I bundle them into categories so you can easily find what you’re looking for.

Here’s a list of all the articles I’ve tagged “Facebook.”  Please share some of your favorite articles about social media.

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1

A lot of B2B companies are unsure about how or if Facebook fits into their marketing mix. This article by Susan Getgood discusses when it may be appropriate… http://bit.ly/UHOrK

2

Twitter:
In keeping the conversation open, in keeping in dialogue (is that one of those business words we ought to avoid?) I’ve gotten many ideas for blog posts. And I’m talkative, so I love to keep the conversation going. Because of that, a lot of my followers also become my clients and customers. Once again, good post!
Geoff´s last blog ..Post 29 – The Muddle in the Middle My ComLuv Profile

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