The Cardinal Rule for Social Media Marketing

Posted on November 13, 2009 by Laura Christianson
“Buy-buy-buy” won’t fly.

Whether you blog, tweet, or use Facebook, your social media interactions should be less about selling and more about interacting.

In a New York Times article, “How to Market Your Business With Facebook,” Kermit Pattison suggests:

  • Engage with fans and critics.
  • Listen to what people are saying, good and bad. You may even pick up ideas for how to improve your business.
  • Keep content fresh.
  • Use status updates and newsfeeds to tell fans about specials, events, contests or anything of interest.

Here’s another good Facebook article:

I bookmark lots of interesting articles about social media on Delicious, and I bundle them into categories so you can easily find what you’re looking for.

Here’s a list of all the articles I’ve tagged “Facebook.”  Please share some of your favorite articles about social media.

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  • http://blog.attainmarketing.com/ Valerie Driessen

    A lot of B2B companies are unsure about how or if Facebook fits into their marketing mix. This article by Susan Getgood discusses when it may be appropriate… http://bit.ly/UHOrK

  • http://blog.attainmarketing.com Valerie Driessen

    A lot of B2B companies are unsure about how or if Facebook fits into their marketing mix. This article by Susan Getgood discusses when it may be appropriate… http://bit.ly/UHOrK

  • http://www.TipsOnWriting.net/blog Geoff Hoff

    In keeping the conversation open, in keeping in dialogue (is that one of those business words we ought to avoid?) I’ve gotten many ideas for blog posts. And I’m talkative, so I love to keep the conversation going. Because of that, a lot of my followers also become my clients and customers. Once again, good post!
    .-= Geoff´s last blog ..Post 29 – The Muddle in the Middle =-.

  • http://TipsOnWriting.net/blog Geoff

    In keeping the conversation open, in keeping in dialogue (is that one of those business words we ought to avoid?) I’ve gotten many ideas for blog posts. And I’m talkative, so I love to keep the conversation going. Because of that, a lot of my followers also become my clients and customers. Once again, good post!
    .-= Geoff´s last blog ..Post 29 – The Muddle in the Middle =-.