Gourmet Garlic pizza from Garlic Jim's...my fave!
“Did you just order a couple of pizzas from Garlic Jim’s?”
“Noooo… why do you ask?”
“The caller ID on my cell phone shows that Garlic Jim’s called, so I thought you might have ordered some.”
My husband, sleuth that he is, solved the pizza mystery; he returned Garlic Jim’s call. Turns out THEY had cold-called him, offering a buy-one-get-one-free pizza special. Since it was 8 p.m. on a Tuesday evening and we hadn’t eaten dinner yet, he took them up on their offer.
With the exploding popularity of social media, we sometimes forget the marketing power of a cold call via the trusty phone. Our local Garlic Jim’s was probably having a slow night, so they started dialing customers listed in their database. They hit the jackpot with us. I wonder how many other families bought pizzas based on their phone pitch?
I felt so good after inhaling a few slices of Gourmet Garlic and Hercules that I immediately visited their Web site and began following them on Twitter and Facebook.
What marketing surprises have you experienced lately?
