Understand Your Customers’ Social Networking Habits (Slideshare Presentation)

Posted August 8, 2011 | Laura Christianson

Suppose from this moment on you were given the following two choices:

  1. You could never watch television again OR
  2. You could never use your smartphone again.

Which would you be more willing to eliminate from your life?

Axe the TV, said 64% of the 2,020 Americans interviewed for the 19th Edison/Arbitron Internet and Multimedia Study.

The study results are eye-opening and cover a wider range of statistics than most social media studies I’ve seen. You’ll find the results helpful in determining which social networks you should become active on, based on the social habits of your ideal target customer.

Here’s the slideshare presentation:

(After watching the slideshow, please vote in my poll below about which you would give up: TV or smartphone).

The Social Habit 2011 by Edison Research

View more presentations from webby2001

Direct Link to the presentation:

http://www.slideshare.net/webby2001/the-social-habit-2011-by-edison-research

The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence.

Cast Your Vote

[poll id=”12″]

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2 responses to “Understand Your Customers’ Social Networking Habits (Slideshare Presentation)”

  1. I can’t really vote on one because in the last month, I eliminated both from my life!

    Signed,
    Life is quieter:)

  2. I can’t really vote on one because in the last month, I eliminated both from my life!

    Signed,
    Life is quieter:)

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